Як Gen Z переосмислює подорожі у 2026 році за допомогою персоналізованого досвіду та технологій

Gen Z’s Bold New Chapter in Travel for 2026

In 2026, travel is set to undergo a transformation driven by the distinct tastes and digital fluency of Generation Z. This generation’s approach to travel emphasises personalized, immersive experiences powered by technology, reshaping how destinations plan and promote their offerings.

Steering Clear of Tradition: Gen Z's Unique Travel Preferences

Unlike their predecessors, Gen Z travellers are less drawn to classic “tourist spot” itineraries. Instead, they seek journeys that resonate with their personal identities and passions, heavily influenced by visual platforms like Instagram and TikTok. These platforms don’t just inspire travel but also encourage sharing every moment, creating a vibrant feedback loop of exploration and social interaction.

Remarkably, a significant 72% of Gen Z are comfortable using AI-driven tools to organise their trips, reflecting a comfort with technology that streamlines travel planning while catering to their specific desires and spontaneity.

Emerging Travel Trends Among Gen Z

• Glowmads: Travel motivated by beauty and self-care is increasingly popular, with 40% of young travellers prioritising spa treatments and skincare experiences during their trips.
• Catch Flights and Feelings: For many, travel is a social catalyst, with 74% seeking new connections—romantic or friendly—on the road.
• Shelf Discovery: Culinary tourism moves beyond high-end dining; about a third of Gen Z travellers explore local supermarkets internationally to uncover unique flavours.
• Family Miles: Multigenerational travel is gaining traction, reflecting Gen Z's desire for meaningful family bonding experiences.
• Altitude Shift: Nature-based relaxation in mountainous regions is preferred by 58% of people, seeking peace beyond mainstream adventure sports.
• Beach 2.0: Beach holidays aren't just for sunbathing anymore; activities like snorkelling, paddleboarding, and wild swimming draw in this tech-savvy generation.
• Tech-Forward Approach: Reliance on AI and digital tools makes Gen Z's planning efficient, personalised, and innovative.

A Glimpse into the Past: The Evolution Towards Personalised and Tech-Enabled Travel

The travel industry has steadily evolved from rigid, mass-market packages to more dynamic and customer-focused experiences, thanks largely to advances in technology and shifts in consumer behaviour. In earlier decades, travel decisions were often made by tour operators, with travellers following predefined routes. However, the rise of the internet, mobile technology, and social media platforms over the last twenty years has allowed passengers more autonomy and customisation. This development aligns perfectly with Gen Z’s expectations of control and individualised journeys.

Simultaneously, travel has become deeply intertwined with technological advances—not merely as a booking necessity but as part of the travel experience itself. From AI-driven itinerary planning to augmented reality explorations at destinations, technology enhances both the logistics and the immersive quality of trips. The ongoing trend toward experiential and meaningful tourism reflects travellers’ growing desire not only to visit a place but to engage with its culture, cuisine, and communities on a personal level.

The Role of Technology in Enabling the New Travel Paradigm

Looking Ahead: The Impact of Gen Z’s Travel Trends on Global Tourism

Gen Z's preferences signal a shift that could fundamentally reshape international tourism markets and destination offerings. Their penchant for personal experience over passive sightseeing will push destinations towards more niche, authentic, and culturally rich activities. The rise of multigenerational travel and interest in health and wellness – including beauty and nature – highlights a seasoning of travel motivations that extend beyond thrill-seeking.

The embrace of technology will also drive the adoption of smarter infrastructure in many regions, encouraging destinations to offer seamless technology integration—from AI-assisted bookings to contactless and personalised services. This tech-savvy generation’s comfort with digital tools provides a blueprint for future travel ecosystems where customisation, sustainability, and connectivity coexist.

How This Affects Maritime and Sailing Tourism

Coastal and marine destinations stand to benefit from these shifts. The desire for active, immersive experiences aligns well with sailing, boating, and water sports activities. As beach holidays evolve beyond mere relaxation into active adventures like snorkelling, wild swimming and paddleboarding, demand for яхти і charters will likely increase. The tech-friendly stance of Gen Z also facilitates easier access to boat rentals and sailing captains through digital marketplaces, making chartering vessels more accessible and appealing.

Moreover, multigenerational travel opens up new opportunities for luxury суперяхта rentals or tailored boating trips that accommodate family members of all ages, integrating relaxation with social bonding. Destinations offering well-equipped пристані and clear water environments will attract this enthusiastic demographic, keen on blending technology with nature.

Summary and Future Outlook

Generation Z's transformative influence on travel in 2026 is rooted in their quest for highly personalized experiences intertwined with innovative technology use. They redefine traditional tourism norms by seeking authenticity, social engagement, and adventure. Their travel choices—which include rising interests in beauty treatments, culinary explorations, and nature-based destinations—are reshaping how tourism industries adapt products and marketing strategies.

Their particularly strong affinity for digital planning tools and AI integration will accelerate the development of smarter, traveller-focused solutions, supporting not only individualised journeys but also sustainable and connected travel systems.

In marine tourism, these trends pave the way for increased interest in yacht rentals and various boating activities, enriching the travel experience through water-based adventures and family-oriented charters by the sea, ocean, or lake.

For those looking to explore the world of boating and sailing experiences inspired by these emerging trends, GetBoat.com offers a comprehensive international marketplace for renting sailing boats and yachts. From tranquil escapes on peaceful lochs to thrilling adventures across sun-kissed gulfs, GetBoat.com provides options suitable for every taste and budget, making the future of travel—and sailing—exciting and accessible.