Antigua and Barbuda Connects UK Diaspora at Canary Wharf Mixer

Bridging Cultures: Antigua and Barbuda’s UK Diaspora Mixer

The Antigua and Barbuda Tourism Authority recently energised the London scene by hosting its inaugural UK Diaspora Mixer at The Qube in Canary Wharf. The evening welcomed nearly 100 members of the Antiguan and Barbudan community in the UK, fostering cultural celebration and networking amongst professionals, creatives, and community leaders.

A Night of Culture and Connection

Hosted by Mikaela Vivian, the event showcased an engaging and interactive programme, highlighting the rich heritage of Antigua and Barbuda. Presentations from notable figures, including the Director of the National Windrush Museum, Denize Ledeatte, and esteemed food writer and former chef Keshia Sakarah, offered deep insights into the islands’ stories and flavours. Attendees participated in lively icebreakers led by fitness expert Andrea Wallace and a themed trivia challenge that sparked enthusiasm and friendly competition.

Live music brought the atmosphere to life, featuring saxophonist Tony Looby alongside vocal performances by Carla Thomas and Laurent John, accompanied by DJ JAH UTH’s energetic beats. The culinary experience paid homage to the homeland with Antiguan-inspired canapés crafted by Touch of Class Catering, complemented by fresh, natural juices from Pure Squeeze and exquisite desserts from Aurora Cakes.

Strengthening Diaspora Ties and National Pride

Cherrie Osborne, Director of Tourism for the UK and Europe at the Antigua and Barbuda Tourism Authority, described the gathering as a defining moment for diaspora relations. The event highlighted the importance of reconnecting with cultural roots and exploring opportunities to contribute to the development and prosperity of Antigua and Barbuda.

Guests also enjoyed exclusive giveaways during the evening, including flights to the upcoming ‘Playing to Inspire’ concert in March 2026 and tickets for the culinary celebrations planned for Antigua and Barbuda Culinary Month in May 2026, illustrating the ongoing efforts to engage and inspire the diaspora community.

Community Voices and Future Prospects

Closing the event, Miss Caribbean UK 2025, Shakyrah Davis, delivered a heartfelt speech emphasising unity and collaboration among diaspora members. Her words echoed the sentiment that collective strength and cultural pride can unlock new partnerships and shared successes beyond borders.

Feedback from attendees praised the mixer's seamless organisation, authentic cultural representation, and the valuable networking opportunities it created, marking it as a memorable and impactful occasion.

Antigua and Barbuda: A Rich Tourism Heritage

These twin Caribbean islands hold a rich history that stretches back to their first known inhabitants, the Arawak people from present-day Venezuela. The islands’ name, using the Spanish term for “ancient,” was bestowed by Christopher Columbus, reflecting a deep legacy intertwined with European exploration and local heritage.

Today, Antigua and Barbuda stand as prominent destinations in the Eastern Caribbean, renowned for their warm climate, picturesque beaches, inviting lagoons, and a host of water-based activities. The islands have a flourishing yachting community, featuring marinas and harbours such as the deepwater port at St. John’s and the scenic harbours of English and Parham. These attributes position them as favoured stops for both air and cruise travellers, notably appealing to visitors seeking a blend of natural beauty and refined leisure experiences.

Tourism takes a central role in the islands’ economy, contributing over 60% to GDP and representing nearly 40% of investment. This sector is managed under the Ministry of Tourism, Civil Aviation, and Culture, focusing increasingly on sustainable growth that honours and preserves Antigua and Barbuda’s environment, historical landmarks, and vibrant culture.

The Evolution of Tourism and Community Engagement

Antigua and Barbuda were pioneers in Caribbean tourism development, carving out a niche in the high-end market. This is evident in the islands’ consistently high per-visitor spending and strategic position that makes them ideal starting or ending points for travellers by air and sea. Their tourism offering also extends beyond leisure to include rich cultural narratives and heritage sites, which play a pivotal role in attracting visitors who seek authenticity and meaningful experiences.

Sports and adventure tourism complement the idyllic beaches and clear waters, with activities like fishing, sailing, and other water sports drawing enthusiasts worldwide. The islands’ climatic allure and welcoming hospitality enhance this appeal, making the region a magnet for diverse travellers and yachting aficionados alike.

Challenges and Sustainable Outlook

While tourism thrives, there's a growing awareness of environmental pressures, such as coastal degradation, which could impact the area’s natural appeal and long-term viability as a top travel destination. Strategies focusing on increasing tourist productivity, enhancing competitiveness, and forging stronger linkages with related sectors are vital. These efforts aim to foster sustainable tourism development that balances economic benefit with conservation and community wellbeing.

The Importance of Diaspora in Tourism Growth

Events like the UK Diaspora Mixer underscore a broader vision to deepen connections between the islands and their global communities. Diaspora engagement is pivotal not only for cultural preservation but also as a catalyst for tourism growth, investment, and promotion. The diaspora often acts as ambassadors, sharing their heritage and inviting others to explore the islands’ offerings firsthand.

• Cultural reconnection strengthens identity and pride.
• Networks support business and tourism development.
• Events inspire travel interest and investment in hospitality.

Recognising these dynamics highlights the potential for diaspora-centred initiatives to contribute significantly to the tourism sector's future.

Looking Ahead: Tourism's Role in Antigua and Barbuda

With an economy heavily reliant on tourism, the islands face the ongoing task of balancing growth with preservation. The development of educational programmes in hospitality and tourism management signals a commitment to nurturing local expertise and ensuring industry resilience. Combined with efforts to improve environmental stewardship, Antigua and Barbuda aim to remain not only a paradise for visitors but also a sustainable community for residents.

Table: Tourism Development Goals

These initiatives will be key in positioning Antigua and Barbuda as a resilient and attractive destination for travellers from around the globe.

Conclusion: A Vibrant Intersection of Heritage and Hospitality

The recent UK Diaspora Mixer in London provides a vivid example of how Antigua and Barbuda’s cultural wealth and community spirit invigorate its tourism narrative, especially amongst overseas populations. This initiative builds bridges that connect heritage, people, and economic prospects. Embracing a rich history and ongoing commitment to sustainable tourism, the islands continue to shine as a destination that offers not only stunning natural beauty but also a lively social and cultural experience.

For those enchanted by clear waters, sun-kissed beaches, and the thrill of yachting or sailing in the Caribbean, Antigua and Barbuda remain an ideal gateway and playground. The islands’ marinas, sailing charters and vibrant sea activities create endless opportunities for ocean lovers and adventurers.

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