AirAsia rewards Partners with arrivia for New Cruise Booking Experience

Introducing a New Cruise Booking Platform through AirAsia rewards

The travel loyalty programme AirAsia rewards, affiliated with Capital A, has joined forces with global travel tech leader arrivia to launch a specialised cruise booking platform powered by iCruise. This new venture aims at broadening the horizons for travellers by offering seamless access to a wide array of cruise options, accompanied by attractive rewards and benefits.

Access to a Wide Selection of Cruises and Benefits

The platform provides travellers with an extensive portfolio of cruise lines, including globally renowned names such as Royal Caribbean, Disney Cruise Line, Princess Cruises, Celebrity Cruises, MSC Cruises, and Norwegian Cruise Line, among others. Members can conveniently book cruises either through the dedicated iCruise-powered platform or via the AirAsia MOVE app’s Rewards section.

Importantly, bookings made through this platform offer significant loyalty point earnings: 4 AirAsia points for every USD1 spent on cruise fares. To add to the excitement, an exclusive promotional window from 29th October to 30th November 2025, increases the earning rate to 5 AirAsia points per USD1 spent—a rewarding 25% bonus for cruise enthusiasts.

Meeting the Growing Asian Cruise Market Demand

Nicole Tan, AirAsia rewards’ Chief Business Officer, highlights that the partnership coincides with the rising popularity of cruising among Asian travellers. This surge represents an opportunity to offer members more varied and value-packed holiday options that combine air travel, hotel stays, and now an accessible gateway to unforgettable cruise vacations.

Supporting this trend, the 2024 Asia Source Passenger Market Report by the Cruise Lines International Association (CLIA) reveals robust growth in Asia’s cruise market. With 2.6 million Asian passengers embarking on cruises in 2024—a 131% increase from the previous year—the platform’s offering of over 30,000 itineraries across more than 40 cruise lines positions members to explore diverse destinations while benefiting from loyalty points.

Personalised Support and Global Reach

John Williams, Managing Director for Asia Pacific, India, and UK at arrivia, emphasizes cruising’s appeal as an “all-inclusive holiday experience filled with unforgettable moments.” The service promises access to thousands of global sailings alongside expert multilingual cruise advisors who provide personalised support through various call centres worldwide, ensuring a smooth and enriching booking experience.

How to Book Your Cruise and Maximise Rewards

• Access the cruise booking platform via the AirAsia MOVE app’s Rewards section or at the specified cruise website.
• Explore and select from a wide range of cruise itineraries across multiple top-tier cruise lines.
• Input your AirAsia member ID when booking to earn points.
• Alternatively, contact seasoned cruise experts for personalised booking assistance.
• After completing the cruise, AirAsia points will be credited within 30 days.

Historical Context: Loyalty Programmes and Cruise Tourism Growth

Loyalty schemes in travel, first pioneered by airlines, have evolved into comprehensive incentives encouraging repeat custom across related sectors, including cruises. These schemes shifted the competition away from price alone, rewarding frequent travellers with points redeemable for flights, upgrades, accommodation, and more. Broadening such rewards to cruises significantly increases options for customers who enjoy varied holiday experiences.

Cruise tourism itself has experienced steady growth over the past few decades, transitioning from niche luxury travel to a more inclusive market with itineraries to diverse global destinations. Technological advances in booking platforms—such as integration with global distribution systems—and rising passenger demand in emerging markets contribute to making cruising accessible and attractive for many travellers.

Asia's Emerging Role in Cruise Tourism

In recent years, Asia has emerged as a vibrant cruise market with rapidly increasing passenger numbers. This growth reflects rising disposable incomes, expanding middle classes, and a strong appetite for experiential and leisure travel across the region. The strategic launch of accessible cruise booking platforms paired with loyalty rewards aligns perfectly with this upward trajectory, enriching the travel ecosystem.

Future Implications for International Travel and Boating Activities

The integration of cruise bookings into broader travel loyalty schemes signals a trend toward more holistic travel experiences, where air, land and sea options are intertwined for traveller convenience and value. Such developments encourage diversification and innovation in the travel industry, potentially spurring demand for related activities such as sailing and yachting charters, especially in popular coastal marinas and resort areas.

For travellers, the ability to seamlessly accumulate and redeem points across multiple travel modes enhances flexibility and personalisation, positively impacting travel decision-making and destination choices. This evolution suggests that sailing and boating activities may increasingly intersect with mainstream tourism offerings, enhancing appeal for water-bound adventures.

Key Advantages of the AirAsia rewards and arrivia Cruise Platform

Summing Up: Enhancing Cruise Travel Access and Rewards

The partnership between AirAsia rewards and arrivia presents a compelling opportunity for travellers to explore the vast world of cruise holidays with added value through loyalty points. It encourages discovery of diverse destinations and offers a seamless travel planning experience backed by professional support.

This development fits into the broader trend of integrating various travel segments—from flights to hotels to cruise and sailing options—allowing travellers to customise their holidays whilst maximising rewards. As cruising continues to grow, especially in burgeoning Asian markets, platforms like this will play a key role in shaping future travel behaviours and preferences.

For enthusiasts of water-based adventures, including sailing and yacht charters, the synergy between air travel loyalty programmes and cruise bookings deepens the connection to maritime experiences. Access to comprehensive cruise itineraries and expert help positions travellers to enjoy the sun-soaked seas, charming marinas, and water activities that the cruising world has to offer. Those keen to dive into this world of ocean voyages and yachting can explore further options through GetBoat.com, an international marketplace offering a vast range of sailing boat and yacht rentals tailored to any taste or budget.