MATI Secures Seat on UN Tourism Board for 2026–2029 Term

Maldives Association of Tourism Industry Gains Global Recognition

The Maldives Association of Tourism Industry (MATI) has recently been elected to serve on the United Nations Tourism Board of Affiliate Members for the 2026–2029 term. This achievement marks a landmark moment as MATI becomes the first organization from the Maldivian tourism sector to hold a seat on this prestigious international body.

Strategic Representation of South Asia

Out of the two available regional seats allotted to South Asia, MATI successfully secured one, reflecting the Maldives’ increasing prominence in the regional tourism landscape. Representing MATI on the board will be Asad Ali, the Deputy Secretary General of the association, who will carry the responsibility of shaping conversations and decisions about tourism policies on a global scale.

Role and Responsibilities of the Board of Affiliate Members

The Board of Affiliate Members serves as a vital advisory group for the UN Tourism Secretary-General. It aligns its member organizations with the broader goals and mission of UN Tourism, revolving around sustainable and responsible tourism development. The Board consists of 20 elected members: 12 representing six global regions and 8 holding global memberships.

Its principal duties include making administrative and technical decisions in periods between the plenary meetings, along with offering strategic recommendations on annual objectives and the program of work for Affiliate Membership.

Key Functions

• Advising the UN Tourism Secretary-General on the Affiliate Members’ program.
• Providing strategic guidance on membership-related issues.
• Executing tasks assigned by the Plenary or Committee sessions.

Upcoming Engagements and Prior Involvement

Asad Ali is expected to participate in the Board’s inaugural meeting for this term, scheduled for November 11, 2025, in Riyadh, Saudi Arabia. The meeting will coincide with the 26th General Assembly of UN Tourism, where key topics such as international tourism cooperation and global tourism development will be discussed. This follows MATI’s initial affiliate membership granted during the 23rd UNWTO General Assembly in 2019, making it the first Maldivian organization to gain such recognition.

A Brief Historical Context of UNWTO and Affiliate Members

The World Tourism Organization (UNWTO) is a specialized agency of the United Nations, focusing on the promotion of sustainable and universally accessible tourism. Established officially as part of the UN system in 2003, it aims to foster global economic growth, social inclusion, and environmental sustainability through tourism.

The UNWTO operates through several key bodies—among them the General Assembly, which meets biennially to approve programs and budgets; the Executive Council, managing ongoing governance; and the Board of Affiliate Members, which bridges private, governmental, and educational stakeholders in the sector.

Affiliate Membership and Its Significance

Affiliate Members include private companies, educational institutions, trade associations, and local tourism authorities. Their voice in the UNWTO contributes to shaping policies and initiatives that impact tourism worldwide. Through Affiliate Membership, stakeholders gain strategic influence on topics like market competitiveness, sustainable tourism practices, and capacity building.

Forecast: Implications for Maldives and Regional Tourism

MATI’s election signals a promising future for the Maldives in the arena of international tourism. With climate change and sustainable development at the forefront of global conversation, being part of this board places the Maldives in a key position to advocate for ocean and marine ecosystem protection, crucial for island destinations heavily reliant on pristine waters and coral reefs.

For the Maldives, known for its idyllic beaches and luxury resorts, close involvement with the UN Tourism Board can amplify efforts to balance tourism growth with environmental stewardship—a challenge many marine destinations face. Furthermore, this platform enhances the Maldives’ ability to foster collaborations, share best practices, and attract investment in sustainable tourism infrastructure.

Table: UN Tourism Board Overview

Connecting Tourism Policies with Sailing and Boat Charter Sectors

The integration of sustainable tourism principles championed by the UN Tourism Board directly influences marine and coastal activities, including sailing and boat rentals. Regions like the Maldives, with its vast ocean and coral atolls, vastly benefit from frameworks encouraging responsible yachting, charter operations, and marine biodiversity preservation.

The ripple effect of MATI’s participation could lead to stronger regulatory standards for yacht charters, improved marina facilities, and growth of eco-tourism water activities that emphasize conservation. For sailing enthusiasts and boating tourists, this means more opportunities to enjoy the sea with peace of mind, knowing sustainability is a priority.

List: Potential Benefits for Marine and Sailing Tourism

• Enhanced marine conservation aligned with tourism growth
• Promotion of sustainable yachting and boating practices
• Development of eco-friendly marina infrastructure
• Broader regional collaboration on water-based tourism
• Increased investment in training skilled captains and crew

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The Maldives’ active voice in global tourism forums could stimulate innovation in yacht charter services, combining luxury and environmental respect. This fosters a thriving boating ecosystem where visitors can explore clear waters, enjoy fishing excursions, and experience oceanic beauty responsibly.

Summary and Conclusion

The election of the Maldives Association of Tourism Industry (MATI) to the UN Tourism Board of Affiliate Members for 2026–2029 reveals a growing leadership role for the Maldives in international tourism governance. Represented by Asad Ali, MATI will contribute to shaping strategic tourism policies that emphasize sustainable, inclusive development.

Embedded within the broader structure of the UNWTO, this position enhances the Maldives’ capacity to influence tourism trends, particularly those linked to marine and coastal environments. This is pivotal for an island nation dependent on its oceanic allure and the health of its aquatic ecosystems.

As the Maldives continues to position itself as a top destination for travelers seeking unique beach and yachting experiences, this new role on the UN Tourism Board supports the momentum towards sustainable tourism and responsible yachting practices.

For sailors, yacht enthusiasts, and those dreaming of a boating holiday in stunning oceanic destinations, such developments promise a future where adventure and conservation go hand in hand.

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