Preferred Hotels & Resorts Adds 14 Unique Properties to Their 2025 Collection

Fourteen Distinctive Hotels Added to Preferred Hotels & Resorts

Between July and September 2025, Preferred Hotels & Resorts expanded its diverse global portfolio by welcoming 14 newly affiliated properties. This collection embraces a variety of styles, from revamped beachside resorts on Spain’s renowned Costa del Sol to culturally vibrant spaces like a music-themed hotel in Stockholm. To celebrate this growth, the I Prefer Hotel Rewards program offers guests an opportunity to earn 2,500 bonus points on stays at these new locations for a limited period.

Standout New Members in the Portfolio

• Backstage Hotel Stockholm, Sweden (Lifestyle Collection): Situated in a restored 1880s building, this hotel offers an artistic fusion of music influence, bold interior design, and uniquely themed rooms, including a suite dedicated to ABBA and a stargazing loft. It presents a dynamic cultural experience with its Backstage Zone featuring world cuisine, DJ performances, and private karaoke.
• BON Park Hotel at VidantaWorld Nuevo Vallarta, Mexico (L.V.X. Collection): Nestled on the Pacific coast, this resort caters to adventurers looking for a luxury retreat that includes beachfront lounging, three golf courses, spa indulgences, and upcoming access to the BON Luxury Theme Park, slated to open in winter 2026.
• Don Carlos Marbella, Spain (L.V.X. Collection): Recently refurbished and reopened, this iconic beachfront property blends Mediterranean luxury with Andalusian heritage. It houses 284 rooms and suites and offers exclusive experiences such as Spain’s first Rafa Nadal Tennis Center and luxurious beach clubs.
• Paru Boutique Hotel, Brazil (L.V.X. Collection): A secluded retreat with 20 suites and bungalows designed to connect guests with the coastal landscape. The resort offers wellness activities like yoga, tennis, and cycling, alongside excursions to natural swimming pools and protected manatee habitats.
• The Sun Rose West Hollywood, California (L.V.X. Collection): Formerly the Pendry West Hollywood, this 149-room hotel sits on historic grounds with roots in musical heritage. It combines elegant SoCal vibes with rooftop dining, a pool, and a spa, framing a lively atmosphere amid the iconic Sunset Strip.

Additional New Members Across the Globe

Legacy and Evolution of the Preferred Hotels & Resorts Brand

Preferred Hotels & Resorts has long been recognized as a pioneer among independent hospitality brands, celebrated for curating a collection of properties that embrace authenticity, individuality, and luxury. This expansion with new members continues to broaden its offerings, appealing to travelers desiring unique, culturally rich experiences beyond typical chain hotels.

The brand’s I Prefer Hotel Rewards program enhances loyalty by rewarding guests for their stays – with redeemable points for stays at over 600 participating hotels and resorts worldwide. The program reflects a thoughtful alignment of guest experience with value, reinforcing Preferred’s reputation as a curator of memorable journeys.

Historical Context of Independent Hotel Collections

Traditionally, luxury lodging was dominated by large international chains. However, the trend towards independent hotels surged in the late 20th century, as travelers began valuing more personalized and local experiences. Independent collections like Preferred Hotels & Resorts championed this movement by embracing proprietors who emphasize distinctiveness and cultural immersion.

The brand’s growth mirrors broader shifts in tourism, where guests increasingly seek destinations and accommodations that offer genuine connections to the locale. This demand nurtures sustainable tourism practices and supports smaller communities, a factor that is steadily transforming the hotel sector globally.

Impact on International Tourism and Future Outlook

The infusion of 14 new member properties across diverse regions from Europe to the Americas marks an exciting phase for international travelers. This strengthened portfolio enables the brand to cover a greater variety of experiences — from cultural urban retreats to nature-immersed beachfront resorts — providing tailored options for different traveler tastes and budgets.

As global tourism continues to evolve, the demand for distinctive and immersive stays is expected to climb, particularly in regions that blend natural beauty and cultural richness. The addition of these hotels positions Preferred Hotels & Resorts to thrive amidst increasing competition, by offering unique stays that draw discerning tourists seeking exclusive environments.

Relevance to Sailing and Boating Enthusiasts

Many of the new properties highlight coastal locations and beachfront settings, tapping into the allure of water-based activities and maritime leisure. This presents synergies between boutique hotel stays and opportunities for yachting, sailing, and boating adventures. For travelers who enjoy chartering yachts or renting boats, these resorts provide tempting bases that combine luxurious accommodation with access to the sea, nearby marinas, and water sports.

Incorporating such hotels into travel itineraries complements the seaside lifestyle, enriching vacations with a blend of relaxation, culture, and aquatic activities. With beach resorts offering world-class golf, spas, and fine dining alongside ocean access, these properties appeal to the recreational boating crowd who prize versatility in their holiday choices.

Summary and Conclusion

Preferred Hotels & Resorts’ addition of 14 new luxury and lifestyle properties worldwide highlights an ongoing commitment to offering travelers individualized, culturally vibrant, and memorable experiences. Spanning destinations renowned for their beaches, historical allure, and vibrant urban scenes, these member hotels enrich the portfolio’s diversity and appeal.

Through programs like I Prefer Hotel Rewards, guests gain value and incentives that further enhance the appeal of independent luxury hotels. Historically rooted in celebrating uniqueness against the chain hotel tide, this brand’s recent growth signals an optimistic trend toward tailored travel experiences — especially relevant for those who appreciate marrying luxury accommodations with water-centered recreation.

For those passionate about the sea, sailing, or simply embracing life by the water, these resorts provide not just places to stay but gateways to a wide spectrum of aquatic pursuits and coastal enjoyment.

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