Uttar Pradesh Prepares for Global Tourism Promotion at IFTM Paris 2026
Alexandra
Uttar Pradesh's Interactive Approach to Attract Tourists
The state of Uttar Pradesh is gearing up for a significant push to capture international tourism by participating in the upcoming IFTM Top Resa 2025 in Paris. This event presents an opportunity for the state to showcase its rich cultural heritage, unique attractions, and investment potential. By utilizing interactive displays and virtual tours, Uttar Pradesh aims to attract a larger foreign tourist footfall and stimulate economic growth through enhanced investment.
Strategic Preparation for IFTM Top Resa 2025
Chief Minister Yogi Adityanath has directed officials to implement detailed preparations for the state's presence at the International French Travel Market (IFTM Top Resa 2025), taking place from September 23 to 25. With over 120 countries participating, the emphasis is on demonstrating Uttar Pradesh's ready transformation into a prime national growth engine for tourism.
A Showcase of Cultural Richness
The UP Tourism Department plans to highlight its extensive offerings, including One District One Product (ODOP) items, traditional handicrafts, and art forms through an elaborately designed pavilion. The aim is to provide visitors with a vibrant experience that captures the essence of Uttar Pradesh’s identity. Notably, around 300,000 French tourists visit India every year, with a reciprocal flow of approximately 700,000 Indian travelers heading to France, reinforcing the tourism connection between the two regions.
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Key Tourist Attractions
Uttar Pradesh aims to seize this opportunity to market its heritage and spiritual destinations including:
- Varanasi
- Ayodhya
- The Buddhist Circuit
These locations offer profound spiritual and cultural experiences that can resonate with foreign visitors.
Networking Opportunities
Participation in this prestigious event serves to connect Uttar Pradesh with travel professionals, tour operators, and tourism investors from across Europe and beyond. Engaging displays with LED screens, interactive kiosks, and cultural performances are planned to present UP as an epicenter for spiritual, cultural, and eco-tourism.
Increasing European Tourist Footfall
The state is focused on drawing tourists from European countries, aiming to build on increased interest noted during events such as the Maha Kumbh, which saw a promising attendance from Western tourists. Historically, the majority of foreign tourists visiting Uttar Pradesh have originated from South Asia, illustrating the potential for growth in attracting a diverse range of international travelers.
Highlighting Heritage and Eco-Tourism
In alignment with the chief minister's vision, the Tourism Department is directing efforts towards showcasing Uttar Pradesh’s strengths in various tourist sectors. This includes:
- Heritage tourism
- Wellness and Ayurveda
- Eco-tourism
- Rural experiences
The pavilion will also introduce visitors to unique offerings such as Ayurveda retreats, yoga centers, and charming rural homestays.
Engaging Cultural Performances
To captivate the attention of the global audience, traditional dance forms including Mayur Nritya, Raas Leela, and Kathak will be performed live at the UP stall. Additionally, digital panels equipped with augmented reality will allow visitors to participate in virtual tours of the state’s notable tourist sites.
Emphasis on Sustainability
Uttar Pradesh’s commitment to sustainable tourism will be visibly demonstrated at the event. The tourism stall is being constructed with eco-friendly materials, avoiding plastic and non-biodegradable elements altogether. This approach underscores the message of promoting responsible and sustainable tourism practices.
What is IFTM Top Resa?
IFTM Top Resa serves as France's leading B2B international travel trade show, presenting a gateway to the European tourism market. Over three days, the event is expected to feature numerous travel professionals, tour operators, and industry investors globally. With more than 170 destinations and numerous exhibitors, it offers a comprehensive platform for stakeholders looking to expand their footprint in Europe.
Visitor Expectations
Expectations are high for IFTM Top Resa to welcome over 30,000 attendees from upwards of 120 nations. This event is central to enhancing collaboration and networking opportunities among diverse cultures within the tourism industry.
Long-term Benefits for Uttar Pradesh
Engagement at the IFTM Top Resa is anticipated to generate lasting advantages for Uttar Pradesh, such as:
- Enhanced inflow of foreign tourists, boosting the local economy.
- Attraction of foreign investment in heritage and eco-tourism projects.
- Facilitation of cultural exchanges that can unlock new markets for local products.
Overall, participation aims to solidify Uttar Pradesh’s presence in Europe’s travel narrative and supports sustainable growth in tourism.
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