Travelsoft Integrates Travolution to Strengthen Global Travel Tech Media

Travelsoft’s Strategic Acquisition of Travolution

Travelsoft has recently completed the acquisition of Travolution through its subsidiary Eventiz, purchased from Jacobs Media. This move integrates Travolution into Eventiz, creating a unified international Media & Events division under the Travelsoft umbrella. Together, these entities aim to harness combined strengths in journalism, market insights, analysis, networking, and event management.

This transaction follows Travelsoft’s earlier acquisition of Eventiz in 2024 and represents a deliberate step toward establishing a leading travel technology media brand. By merging content expertise, market intelligence, and community events, Travelsoft plans to provide comprehensive resources to travel professionals on a global scale.

Building Scale and Global Presence

Operating across diverse travel tech sectors and geographies, Travelsoft boasts an extensive client portfolio, supplier connections, and technological infrastructure. These assets offer it both scale and deep industry knowledge, while the inclusion of Travolution further bolsters its Media & Events division.

Jacobs Media, with its rich legacy in travel and hospitality journalism, has entrusted Travolution to Travelsoft’s leadership, which is fully committed to nurturing its continued growth supported by broader operational resources.

Vision for a Premier Travel Tech Media Brand

With this acquisition, Travelsoft envisions becoming the key media reference in the global travel technology landscape. The company intends to bridge the gap between technological innovation and editorial insight, facilitating improved decision-making in the fast-evolving travel tech world.

This vision involves crafting platforms both digital and face-to-face, where ideas, community engagement, and pioneering developments intersect, empowering audiences to navigate industry changes confidently.

Voices from Leadership

• Christian Sabbagh, Founder & CEO of Travelsoft: He highlights the synergy of technology, content, and community inherent in this acquisition, emphasizing the need to listen and connect amidst rapid travel tech evolution. Travolution brings decades of editorial quality and trusted insight to the table.
• Duncan Horton, Group CEO of Jacobs Media: Horton expresses pride in Travolution’s role as a trailblazer in B2B travel tech media and confidence that Travelsoft's global scale will help it thrive while safeguarding editorial independence.
• Guillaume Poulain, Managing Director of Eventiz: Poulain underscores the shared mission to build a global travel tech media reference that equips professionals to anticipate industry disruptions and shape future trends.
• Kate Harden-England, Editor of Travolution: Harden-England sees joining Eventiz and Travelsoft as an exciting opportunity to broaden content reach and host impactful events, remaining true to core journalistic values while striving to become Europe’s top travel tech media source.

Historical Context of Travel Tech Media Consolidation

The integration of media platforms servicing travel technology is not an isolated event but part of an ongoing evolution to meet the demands of a complex and rapidly changing industry. Over recent decades, travel tech has undergone dramatic shifts—from the rise of online booking systems to the incorporation of artificial intelligence and data analytics. Media outlets covering these advances have sought to provide clearer, more actionable insights for professionals navigating these changes.

Mergers and acquisitions similar to Travelsoft’s move have often aimed to combine editorial expertise with cutting-edge technology, creating holistic resources that can deliver news, analysis, and community engagement through multi-channel platforms. This steady consolidation reflects the growing need for travel professionals to access integrated knowledge hubs where technological advances and market trends are presented in context.

Implications for the Future of Travel Industry Media

Looking ahead, the formation of powerful media and events divisions will likely continue as travel technology grows ever more sophisticated and interconnected. As travel becomes increasingly influenced by digital solutions—from AI-powered customer service to blockchain-enabled transactions—media brands that can deliver comprehensive, trustworthy analysis alongside networking and event opportunities will become indispensable.

This unfolding landscape promises more collaborative and interactive media formats, emphasizing community building among travel professionals worldwide. It also points towards a more nuanced understanding of travel technologies, beyond mere product announcements, to strategic insights that shape smarter investments and better service provision.

Table: Key Benefits of Travelsoft’s Acquisition of Travolution

How This Develops the Broader Landscape of Travel and Yachting

While this acquisition primarily concerns travel technology media, the ripple effects extend into various travel segments, including sailing and boat rentals. Reliable travel tech journalism and events foster knowledge about emerging booking technologies, sustainable travel practices, and innovative tourism trends that indirectly benefit marine and yachting industries.

For example, enhanced access to market intelligence can help marinas and charter companies better anticipate demand cycles, adopt cutting-edge reservation systems, and engage with a global network of travel professionals who influence yachting tourism. Insights shared through such media also encourage the adoption of new technologies that improve experiences on the sea, from eco-friendly boating to smart route planning.

Conclusion and Wrap-Up

The acquisition of Travolution by Travelsoft through Eventiz is setting new standards in the travel technology media space by combining editorial excellence, industry insights, and event expertise on a global scale. This consolidation reflects a broader trend towards integrated media platforms that can inform and connect the travel professional community more effectively throughout the fast-paced evolution of travel tech.

As the travel industry increasingly embraces digital transformation, media brands that deliver reliable insights and foster meaningful connections become crucial. Such developments indirectly enrich adjacent sectors like sailing and yacht charters by promoting innovation and awareness of market trends that shape marine travel experiences.

For those interested in exploring yacht charters, boat rentals, and sailing activities, the evolving media landscape offers valuable knowledge and opportunities. The international marketplace GetBoat.com stands ready as a leading platform that caters to every taste and budget, connecting travelers with the perfect yacht or sailing boat for unforgettable maritime adventures.