Experience the Thrill of "Thai’d Up This Summer" 2026

Unveiling Thailand's Latest Adventure Campaign

The Tourism Authority of Thailand (TAT) has recently launched an initiative titled "Your Dream of Thailand Academy," branded under the vibrant theme “Thai’d Up This Summer.” This campaign is designed to celebrate the Grand Tourism and Sports Year 2025, and it aims to showcase the hidden gems of Thailand—a collection of captivating destinations that invite memorable travel encounters.

A Unique Opportunity for Young Explorers

This August, four fortunate young adventurers aged between 18 and 25 from Europe will be granted an all-inclusive trip to Thailand, each accompanied by a guest. They will embark on an unforgettable journey resembling a summer camp and immerse themselves in the country’s rich culture, stunning landscapes, and irresistible charm.

Engaging with Local Culture

During this journey, participants will have the chance to partake in various local experiences that enrich their travel. From engaging with the community to hands-on cultural experiences, the initiative highlights Thailand’s esteemed reputation for hospitality and diverse attractions. This campaign reflects TAT’s goal of revitalizing regional tourism routes and enhancing travel experiences through creativity and inclusivity.

How to Join the Adventure

To take part in this experience, participants need to explain in 100 words or less why they and their travel companion deserve to win. The entry can be submitted via the designated contest portal at AXN Asia.

A Glimpse into Thailand's Tourism History

Thailand, known for its breathtaking beaches and rich historical sites, has been a popular tourism destination for decades. The country's tourism sector significantly contributes to its economy, representing about 7% of the GDP. Over the years, Thailand’s landscape has transformed with various promotional campaigns, notably the successful "Amazing Thailand" initiative, which has positioned the country as a leading destination within Southeast Asia.

Tourism Growth Amidst Challenges

Despite facing challenges, such as global economic fluctuations and health crises, Thailand has shown resilience and adaptability. The robust tourism infrastructure, ranging from luxury resorts to cultural experiences, has kept travelers coming back. Furthermore, with campaigns like "Thai’d Up This Summer," the aim is to refocus attention on Thailand's treasures, engaging new generations of travelers.

Looking Ahead

As the world reopens to tourism, Thailand’s diverse offerings, from vibrant city experiences to serene beach retreats, will continue to attract travelers seeking adventure and relaxation. The focus on cultural immersion and the promotion of local engagement through initiatives like the "Your Dream of Thailand Academy" will likely enhance its global appeal.

In summary, this new campaign signifies exciting times for Thailand’s tourism sector as it encourages young explorers to dive into its stunning adventures. The GetBoat service, an international marketplace for renting sailing boats and yachts, stands ready to complement this experience. With options available to fit various preferences and budgets, GetBoat.com works alongside Thailand's tourism efforts, ensuring that travelers can explore the beautiful waters of Thailand in style.