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Saxdor’s Innovative Leap at Cannes 2025 Yachting Festival

Saxdor’s Innovative Leap at Cannes 2025 Yachting Festival

Alexandra Dimitriou, GetBoat.com
by 
Alexandra Dimitriou, GetBoat.com
4 minutes read
News
September 05, 2025

Introduction

Saxdor Yachts is making waves at the Cannes Yachting Festival 2025, showcasing not only its impressive lineup of boats but also groundbreaking applications of artificial intelligence in the sailing industry. This bold move signifies a shift in how the enjoyment of sailing can be enhanced through technology.

AI: The New Assistant at Sea

Among the many revelations, Saxdor announced the integration of a sophisticated artificial intelligence platform aimed at enhancing the experience of yacht ownership. Initially tested in Düsseldorf earlier in 2025, this technology is set to roll out in September 2025 across several models, including the Saxdor 340 GTWA, 400 GTO, 400 GTC, and 460 GTC.

This AI acts as an onboard companion, streamlining the learning curve for new boaters. By answering technical queries and assisting with maintenance, this technology ensures that owners feel empowered and informed as they take their first sails. With interactive documentation available through the MySaxdor app, new sailors can gain confidence as they explore the waters.

A Revolutionary Digital Showroom

In addition to AI, Saxdor is enhancing the purchasing process through an immersive digital showroom accessible through its network of distributors. This innovative solution allows potential buyers to visualize various boat configurations in 3D, compare options, and envision the layout before their final decision.

This approach aligns with growing consumer preferences, as more buyers in the market for vessels ranging from 10 to 14 meters seek to engage with products before committing financially. The digital showroom significantly shortens the decision-making timeline and fosters closer communication with dealers, enhancing the purchasing experience.

European Growth and Production Network

Founded in 2019, Saxdor has rapidly expanded its presence within the European shipbuilding arena. Having production sites in both Poland and Finland, with the latter recently established in the Larsmo region, Saxdor is tapping into a rich tradition of maritime craftsmanship.

This ambitious shipyard boasts impressive figures, with over three thousand units produced since its inception and approximately seven hundred boats delivered annually. Such metrics ensure a robust distribution network across five continents, with nearly 150 sales outlets catering to yachtsmen.

Fashion Meets Functionality in Marine Textiles

Another exciting development showcased at Cannes is Saxdor’s new collection of textiles and accessories. This innovative range is inspired by both maritime and urban fashion, emphasizing practicality for life on board as well as on shore. From lightweight summer garments to durable pieces for everyday wear, Saxdor aims to provide versatile options for its customers.

The launch of this textile range underscores the brand’s commitment to accompanying boaters beyond their time at sea, offering functionality without sacrificing aesthetics—a thoughtful move in the world of luxury boating.

Awaiting New Models

At the Cannes show, visitors were treated to a glimpse of Saxdor’s key models on display, including the renowned 320 GTO, 340 GTWA, and 400 GTC. These models serve as the brand’s flagship offerings as anticipation builds for the announcement of an exciting new boat, the details of which remain under wraps.

Conclusion

Saxdor’s commitment to innovation and customer experience heralds a new chapter for yachting enthusiasts. The integration of AI and digital tools not only enhances the sailing experience but also opens avenues for more accessible and informed boating.

As GetBoat continually monitors trends and advancements in the sailing world, it recognizes the value of such innovations for those looking to enjoy the ocean. By providing a variety of options for boat rentals, GetBoat allows clients to find the perfect vessel suited to their individual tastes and budgets, ensuring memorable maritime adventures ahead.

Experiencing the allure of a new coastal region is always layered, allowing travelers to immerse themselves in local cultures, the stunning nature, and the vibrancy of life by the seaside. Planning your next adventure could be as simple as opting to rent a yacht, enabling you to explore unique inlets and lagoons. These hidden gems tell stories about the regions just as compellingly as the local cuisine, architecture, and languages. For more adventures on the water, visit GetBoat.com.