Indonesia Showcases Premier Tropical Destinations at ITB India 2026
Alexandra
Indonesia's Strategic Presence at ITB India 2025
Indonesia is gearing up to present itself as a top choice for leisure, culture, and wellness tourism at ITB India 2025, reinforcing the allure of the "Wonderful Indonesia" brand for Indian travelers and global buyers alike.
With ambitions to attract 800,000 Indian visitors this year, the country's Ministry of Tourism is stepping forward to emphasize Indonesia's unmatched appeal as a tropical haven with a rich cultural heritage and wellness-focused experiences.
Business Engagements Leading to ITB India
Prior to the trade show, the Ministry hosted targeted Business Matching sessions in Kolkata and Bengaluru, facilitating connections between 29 Indonesian sellers and prospective Indian buyers. This direct engagement aims to foster new partnerships and expand the reach of Indonesian tourism products throughout India.
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According to Dedi Ahmad Kurnia, assistant deputy for international tourism marketing, India ranks as Indonesia’s fifth-largest source of international visitors and represents one of the fastest-growing outbound markets. The country's active participation in ITB India seeks to keep Indonesian destinations prominently in the minds of Indian travelers.
Indonesia's Tourism Momentum and Market Outlook
India's outbound tourism market continues to surge, with projections anticipating 29 million international trips by 2025. Indonesia’s vigorous presence at ITB India highlights its dedication to welcoming Indian tourists who seek immersive nature, cultural depth, and regenerative travel opportunities.
Highlights of Indonesia at ITB India 2025
The Wonderful Indonesia Pavilion, scheduled from September 2nd to 4th, will showcase 20 prominent sellers from popular hubs such as Jakarta, Bali, and Yogyakarta. The pavilion promises immersive displays crafted to captivate and engage global buyers.
Beyond the iconic Bali, Indonesia spotlights ten Priority Destinations which include Lake Toba, Borobudur, Bromo Tengger Semeru National Park, Raja Ampat, and Labuan Bajo. Also featured are three emerging Regenerative Destinations: Bali, Jakarta, and Batam-Bintan, distinguished by their commitment to sustainable tourism development.
Experience Indonesian Wellness and Culture
The pavilion celebrates Indonesia’s deep-rooted wellness traditions by introducing jamu, the country’s traditional herbal drink, redesigned by Acaraki for contemporary tastes. Visitors can also dive into daily tastings, witness cultural performances, or participate in workshops like batik art, highlighting the synergy of heritage and creativity shaping Indonesia’s tourism identity.
Deputy Minister Ni Made Ayu Marthini emphasizes that Indonesia's ancient healing traditions, diverse cultures, and stunning landscapes position the country naturally for wellness tourism. The showcase at ITB India aims to inspire Indian travelers to explore Indonesia beyond the typical tourist trail, encouraging meaningful and immersive experiences.
Historical Context of Indonesia’s Tourism Development
Indonesia’s tourism evolution has been marked by strategic initiatives targeting not only growth in visitor numbers but also sustainable community benefits. Programs like WISATA, developed in collaboration with international partners, have supported destinations such as Flores, Toraja, Tanjung Putting, and Wakatobi. These efforts have resulted in significant increases in international arrivals, local income from tourism enterprises, and community engagement.
Community-based tourism, including homestays and cultural experiences, has become a cornerstone, creating micro-businesses and employment to improve local livelihoods. Destinations are also tackling issues like seasonality by developing new products and experiences, including eco-tourism and adventure cycling trails, aligning with the interests of responsible travelers.
Key Achievements in Community Engagement
| Destination | International Arrivals Growth | Tourism Spending Increase | Income Growth for Community Groups |
|---|---|---|---|
| Flores, Toraja, Tanjung Putting, Wakatobi | 65.3% | 59% | ~100% |
These figures illustrate how well-managed tourism development can create sustainable benefits for local populations, maintaining cultural integrity while satisfying growing international demand.
Looking Ahead: Indonesia’s Role in International Tourism
Indonesia’s focus on wellness, culture, and sustainable practices aligns with broader global tourism trends favoring authentic, immersive, and environmentally conscious travel. Its diverse landscapes and vibrant traditions position it well to attract travelers seeking sun-drenched beaches, serene lakes, and rich cultural experiences.
With Indian tourists increasingly looking for destinations that blend natural beauty with meaningful cultural engagement, Indonesia’s efforts at ITB India come at an important time. The expected growth in outbound travel from India underscores the potential continuing expansion of Indonesia as a favored destination within this dynamic market.
Indonesia’s Tourism at a Glance
- Target of 800,000 Indian visitors in 2024
- Participation of 29 sellers connecting with Indian buyers pre-event
- Featuring 20 sellers at Wonderful Indonesia Pavilion
- Highlighting 10 Priority and 3 Regenerative Destinations
- Strong focus on wellness tourism and cultural workshops
Summary and Final Thoughts
Indonesia’s presentation at ITB India 2025 solidifies its reputation as a prime tropical destination that balances leisure, culture, and wellness. With extensive efforts to engage both the Indian market and local communities, the country is crafting a vibrant image that appeals to diverse traveler interests, from beaches and lakes to cultural heritage and wellness traditions.
The emphasis on regenerative destinations and immersive experiences indicates Indonesia’s commitment to sustainable tourism that benefits visitors and communities alike, promising dynamic yachting and boating opportunities along its coastal regions and marinas. The expanding presence of Indian travelers fits well with Indonesia’s outdoor activities, fishing, and yachting offerings, enhancing its destinations' global appeal.
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