Surge in GCC Overnight Tourists to Jordan in the First Half of 2026
Alexandra
Overview of GCC Tourism Growth in Jordan
In the first half of 2025, Jordan's tourism sector saw a 6% increase in overnight visitors from Gulf Cooperation Council (GCC) countries, equating to a total of 633,000 visitors. This reflects growth from 597,000 visitors in the same period of 2024, showcasing a positive trend in tourism to the Kingdom, particularly from regional neighbors.
Leading this influx were tourists from Saudi Arabia, who accounted for 564,000 visitors, marking an 8% rise compared to the previous year. In comparison, the UAE noted a remarkable 15% increase in its overnight visitors, reaching 10,000 tourists, while Kuwait experienced a decline of 11%, settling at 32,000 visitors.
Overall Tourism Statistics
Overall, Jordan welcomed 2.717 million overnight tourists in the first half of 2025, reflecting a 14% increase from the year prior. Tourists from Europe contributed 191,000 visitors, while North America and Asia added 79,000 and 84,000 respectively. Key attractions, such as the ancient city of Petra, experienced a considerable uptick in foot traffic, welcoming 200,000 foreign tourists with a 17% growth.
Popular Attractions Data
| Attraction | Visitors | Growth Rate |
|---|---|---|
| Petra | 200,000 | 17% |
| Mount Nebo | 105,000 | 12% |
| Jerash | 69,000 | N/A |
Historical Context of Tourism in Jordan
Jordan’s tourism industry has long been a crucial aspect of its economy, supported by its rich cultural heritage and stunning landscapes. The recent surge in tourism can be attributed to various factors, including improved regional stability, enhanced infrastructure, and marketing efforts promoting Jordan as a prime vacation destination. Its historical sites, such as Petra and Jerash, have continually drawn international attention, aiding in a robust tourism recovery following recent global disruptions.
Anticipating Future Trends
Given the current positive trajectory, the significance of tourism in Jordan remains high, especially for visitors from the GCC. As more travelers become aware of Jordan's hospitality, the country is poised to capitalize on these trends. It's expected that tourism will evolve, further intertwining with cultural experiences and family-oriented activities.
As the tourism landscape continues to transform, enhancing visitor experiences and safety remains paramount. The Jordan Tourism Board is committed to developing tourism offerings that resonate with international visitors, highlighting the importance of cultural authenticity alongside modern amenities.
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