Majority of Boat Owners Open to Electric Options

Recent findings from a survey reveal a significant trend among boat owners concerning the future of recreational boating—specifically, the rising interest in electric vessels. This shift has implications not only for boat manufacturers but also for those looking to rent or charter boats for scenic oceanic adventures.

Survey Highlights

The latest U.S. Boat Owners Sustainability Study, conducted by Unmuted Consumer Insights, reveals that 54% of U.S. boat owners would contemplate their next purchase as an electric vessel. Additionally, a striking 68% of respondents indicated that a brand’s commitment to sustainability influences their buying choices.

This study encompasses responses from over 750 boat owners nationwide, gathering opinions from varying recreational boat types, including fishing boats for both freshwater and saltwater, center consoles, runabouts, and sailboats. The analysis was carried out from May 21–28, 2025, in partnership with Veridata Insights, which handled participant recruitment, emphasizing the growing importance of sustainability and eco-friendly practices among boat enthusiasts.

Bridget Millar, President of Unmuted Consumer Insights, emphasized that “sustainability matters” in today’s market. The increasing environmental awareness among consumers pushes them to move past traditional considerations such as price and performance, seeking alignment between their purchases and their values, especially concerning ecological responsibility.

Technological Influence and Attitudes

The findings reflect evolving attitudes toward technology, particularly as it relates to electric boats. In the survey, respondents were encouraged to share their activities and sentiments regarding boating, including frequency of use and preferred waterways. Results indicated that while boaters in the Great Lakes expressed high interest—65% were receptive to electric vessels—those with ocean-going boats had an even greater enthusiasm, at a notable 71%.

Interestingly, the least interest emerged from those using boats on small lakes, where only 38% showed enthusiasm for electric alternatives. Diving deeper into segmentation, houseboat and sailboat owners emerged as particularly amenable to electric options, with interest rates soaring to 80% and 75% respectively.

Spotting Trends in Interest

While the trend toward electric boats resonates throughout various segments, it also highlights discrepancies among different types of boat users. For instance, freshwater fishing boat owners were the least inclined to embrace electric options, with only 43% expressing interest, closely followed by runabout and bowrider owners at 36%. Such differences illustrate the nuances within boating communities and their unique preferences concerning propulsion types.

It is crucial not to jump to conclusions regarding electric adoption based solely on survey numbers, as the interplay of boat types and water types often reveals complex consumer behaviors. A boat owner on a small lake may not require an electric motor if they have another means of propulsion. Thus, discerning actual trends calls for a more nuanced understanding of individual user needs.

The Road Ahead for Electric Boats

The results of the survey signal promising news for the electric boating market. Although the initial analysis does not dive deeply into the various purchasing considerations such as prices, maintenance, and charging logistics, these factor in significantly. Consumers contemplating electric boats will likely weigh the practical aspects like environmental benefits against performance and costs associated with electric vs. traditional options.

The perception surrounding electric vessel pricing emerges as a critical factor; potential buyers of smaller fishing or bowrider boats may find the initial costs prohibitive, whereas purchasers of mid-range boats like cabin cruisers may be less budget-constrained and thus more willing to explore higher-priced electric options.

Reflecting on this survey, previous studies five years ago would likely have shown far lower interest in electric vessels. At that time, it might be fair to suggest that more than half of boat owners were uninformed about electric propulsion capabilities, showcasing a significant shift in consumer awareness and preference.

Embracing Change in Boating

Perhaps the most striking aspect of the survey is the overwhelming majority of boat owners—only 11% stated they would never consider an electric boat, while 13% said they might not. This means that roughly one in four remains staunchly committed to traditional fuel sources, which leaves an impressive percentage open to exploring eco-friendly alternatives.

This shifting dynamic not only bodes well for the marine industry's future but could also have ripple effects on the broader tourism and leisure sector, as consumers increasingly prioritize sustainability in their travel choices. At GetBoat, there is an unwavering commitment to keeping a keen eye on developments in boating and seaside escapades because the joy of ocean life and leisurely boating is deeply rooted in our ethos.

With GetBoat, the freedom to explore is limitless. The platform enables clients to discover a selection of vessels that align with their desires, whether they seek an adventurous solo outing, a romantic retreat, or a social event with friends. Transparency and convenience are cornerstones of the service, with detailed information provided for all options, including make, model, and customer ratings, ensuring that every choice is informed and tailored to individual preferences.

Experiencing new boating destinations is a multilayered process that encompasses cultural exploration, culinary delights, and the captivating local landscapes. If planning an upcoming seafaring adventure, consider renting a boat, as every inlet, bay, and lagoon speaks volumes about its region—just as local food, architecture, and dialect reveal. Explore the endless possibilities at GetBoat.com.

Looking Ahead

This study ushers in a new chapter for the boating industry where sustainable options become synonymous with modern-day leisure cruising. The growing acceptance of electric vessels could revolutionize boating tourism, too—it invites a unique opportunity, enabling travelers to cut down their carbon footprint while indulging in maritime experiences. With GetBoat as an ally, your journey into this exciting world of boating is made even more seamless. Begin planning your next seaside tale today, and let opportunities sail your way before they pass you by.