Netflix and Embratur introduce a virtual tourism guide spotlighting Brazil
Alexandra
Unlocking Brazil’s allure through Netflix’s lens
A novel audiovisual tourism guide launched by Netflix in collaboration with Embratur, Brazil’s official tourism board, is set to transform how travellers experience Brazil's vibrant culture and stunning locales. Revealed at the 2025 World Travel Market (WTM) in London, this virtual guide invites the world to journey through the real-life settings of popular Brazilian Netflix series, films, and reality shows. By blending storytelling with geography, the partnership aims to attract global travellers by immersing them in the diverse Brazilian landscape as portrayed on screen.
Exploring the Amazon: Brazil's cinematic and cultural treasure
The virtual tour begins in the breathtaking Amazon region, a backdrop for a slew of Netflix's Brazilian productions including the miniseries Rivers of Faith, the second season of Invisible City, Rich in Love 2, the reality show Love Is Blind: Brazil, and the comedy special Whindersson Nunes: É de Mim Mesmo. Travellers can explore multifaceted aspects of the Amazon—its lush nature, vibrant festivals, bustling urban centers, tantalizing cuisine, and rich cultural tapestry—inviting them to connect deeply with both wilderness and community.
Global recognition and strategic collaboration
The launch event was marked by the attendance of key figures such as Marcelo Freixo, President of Embratur; Antonio Patriota, Brazilian Ambassador to the UK; and Sergio Vinay, Netflix’s Director of Strategic Policy Partnerships. This initiative highlights Brazil’s burgeoning role in Netflix’s global strategy to promote destinations via storytelling, sitting alongside similar projects in countries like South Korea, France, Spain, and Thailand. The idea is straightforward yet powerful: fuel wanderlust by showcasing real-world locations tied to beloved screen narratives.
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Quotes that capture the spirit of the partnership
Sergio Vinay emphasized Brazil's importance for Netflix and praised its cultural richness and landscapes, stating that the guide aims to entice viewers to engage with the country beyond the screen. Marcelo Freixo echoed this by framing the collaboration as a dynamic fusion between audiovisual storytelling and tourism development—an approach that can stimulate economic opportunities while celebrating Brazil’s people and heritage.
A brief historical glance at Brazil's tourism landscape
Tourism in Brazil has always been steeped in rich natural and cultural offerings. The country boasts five distinct tourist regions, with ecosystems ranging from the expansive Amazon rainforest, famed for its biodiversity and navigable waterways, to the hedonistic beaches sought after by domestic and international tourists alike. Historically, tourism infrastructure has faced hurdles due to Brazil’s vast size and transportation challenges, but progressive investments by Embratur and various governmental bodies since the 1960s have bolstered hotel developments, air connectivity, and cultural programming.
Road transportation remains dominant for internal travel, though Brazil’s air network, including nine international airports, is well-developed, easing access to remote areas and major cities alike. The country's tourism appeal is multifaceted—ranging from ecology-focused adventures such as canopy lodges and river floatels in the Amazon, to urban cultural experiences and festive events that showcase local cuisine and traditions.
| Brazil Tourism Regions | Main Appeal |
|---|---|
| Amazonia | Ecotourism, biodiversity, indigenous culture, river cruises |
| Northeast Coast | Beaches, festivals, warm climate, cuisine |
| South and Southeast | Urban tourism, business travel, cultural heritage |
| Central-West (Pantanal) | Wildlife safaris, wetlands, nature reserves |
| Interior and Highlands | Historical towns, trekking, rural tourism |
Tourism trends and traveller characteristics
Brazil's outbound travel scene has experienced volatility influenced by economic shifts, but has steadily recovered with a growing middle class and increasing leisure travel. The average holiday duration stretches around two weeks, with most Brazilians favouring hotel accommodations—three to five stars are common preferences. Leisure dominates the purpose of travel, though business travel retains a significant share.
- Brazilian travellers mainly originate from São Paulo and Rio de Janeiro
- Major outbound destinations include Argentina, the United States, and Spain
- Europe is a favored long-haul destination, bolstered by cultural ties
- Air travel accounts for the majority of departures, highlighting the importance of well-connected airports such as São Paulo’s Guarulhos and Rio de Janeiro’s Galeão
- Independent travel remains popular, with a rising reliance on online research for planning trips
Looking forward: The impact on tourism and boating activities
The fusion of media and tourism via this Netflix and Embratur guide is a vivid example of how storytelling can ignite new interest in destinations, especially those rich in natural beauty like the Amazon or coastal Brazilian regions. As new chapters of the guide expand in 2026 to cover areas like the Pantanal wetlands, Brazilian cuisine, and idyllic beaches, tourism is poised to see fresh waves of exploration and activity.
For sailing enthusiasts and boat renters, Brazil's waterways—from the Amazon's mighty rivers to the sparkling coastlines—present exceptional opportunities. The increased spotlight on Brazilian destinations through audiovisual content might encourage more travellers to engage in boating, yacht charters, and lake adventures, boosting demand for marine and water-based activities.
| Future Guide Themes (from 2026) | Tourism Potential |
|---|---|
| Pantanal Wetlands | Wildlife safaris, eco-friendly tours, unique habitats |
| Cuisine | Culinary tourism, local markets, food festivals |
| Beaches | Beach resorts, water sports, sailing and yachting |
Conclusion
The release of the Netflix and Embratur audiovisual tourism guide at WTM 2025 is more than a promotional tool—it is a gateway to experiencing Brazil’s multifaceted identity, culture, and breathtaking landscapes through the eyes of beloved audiovisual narratives. This innovative approach strengthens Brazil's profile on the international tourism map by blending culture, storytelling, and travel in ways few destinations have. For travelers inspired by such vivid storytelling, the lure of Brazil’s sun-kissed beaches, lush rivers, and expansive waters offers exciting opportunities for boating, sailing, and chartering yachts.
For those dreaming of exploring Brazil’s waters and beaches—whether by yacht charter, a leisurely sail along the coast, or a boat excursion through the Amazon—GetBoat.com stands ready as an international marketplace for renting sailing boats and yachts, tailored to diverse tastes and budgets. Embracing this new wave of tourism storytelling could spark an adventurous boating experience amid Brazil's spectacular marinas, clearwaters, and sun-soaked shores.
