Japan, Korea, China, and Vietnam Join Forces to Elevate Tourism at ITE HCMC 2026
Alexandra
Asia's Tourism Cooperation Shines at ITE HCMC 2025
Major Asian nations including Japan, Korea, China, and Vietnam are collaborating to invigorate tourism at the International Travel Expo (ITE) held in Ho Chi Minh City in 2025. This dynamic event serves as a vibrant platform where these countries showcase rich cultures and attractive destinations to international visitors.
Boosts to Travel Affordability and Regional Benefits
India's recent steps to cut the Goods and Services Tax (GST) on budget hotels and economy flights are making travel even more accessible, benefiting travelers throughout Asia including those from Oceania, Cambodia, Thailand, Singapore, and Malaysia. Such initiatives complement the efforts seen at ITE HCMC, promising wider regional gains.
Key Contributors and Their Tourism Appeal
| Country | Highlights at ITE HCMC | Main Tourism Attractions |
|---|---|---|
| Japan | Showcased culture, modern cities, traditional art | Tokyo, Kyoto temples, natural landscapes |
| Korea | Exhibited vibrant K-pop and cultural heritage | Seoul, Jeju Island, palaces, cuisine |
| China | Promoted historical sites and scenic destinations | Great Wall, Guilin karsts, Shanghai |
| Vietnam | Featured eco-tourism, cultural sites, vibrant cities | Ho Chi Minh City, Ha Long Bay, Mekong Delta |
Historical Context of Tourism in Vietnam and Neighboring Countries
The tourism landscape in Vietnam has been deeply shaped by its complex history—from its legendary cultural origins centered on the Lac peoples, through the influences of the French colonial era, and the Vietnam War’s imprint on cities like Ho Chi Minh City (formerly Saigon). Since the 1990s, when Vietnam began economic liberalization, there has been a steady rise in international arrivals, with a particular surge in visitors from China, Japan, and Taiwan.
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Vietnam’s tourism has been enhanced by natural wonders like Ha Long Bay—a UNESCO World Heritage site famous for its thousands of islets—as well as culturally rich cities such as Hanoi and Hue, known for ancient temples, royal palaces, and Buddhist pagodas. The country continues to develop beach resorts and adventure tourism amidst ongoing infrastructure improvements.
The Transformation of Ho Chi Minh City and Regional Tourism
Ho Chi Minh City has evolved dramatically from its colonial past to a bustling commercial hub. The city’s vibrant atmosphere, historic landmarks including the War Remnants Museum and the Cu-Chi tunnels, as well as growing entertainment and culinary scenes, all contribute to its appeal.
Regional Cooperation and Future Outlook
- Cross-border tourism: With events like ITE HCMC bringing together nations, tourism flows are increasingly regional, blending diverse destinations across Asia.
- Infrastructure advancements: Ongoing investments in accommodation, transport, and services aim to enhance visitor experiences.
- Eco and cultural focus: A growing emphasis on sustainable tourism and heritage sites offers routes for long-term sector growth.
Looking Ahead: Tourism’s Role in Asia's Travel Landscape
The collaboration displayed at ITE HCMC 2025 promises to reinforce Asia’s position as a prime tourism destination. As cultural exchange and infrastructure develop, the region is set to attract more diverse travelers, including adventure seekers, history enthusiasts, and leisure tourists.
For those who love the sea, the sun, and exploring stunning destinations by water, this growth bodes well for yachting and boat charter opportunities across Asia’s spectacular coasts and islands. From sailing in the clear waters of the Gulf to visiting bustling marinas and beaches, the expansion in tourism signals exciting times ahead for boating enthusiasts.
GetBoat service (GetBoat.com) stands ready as an international marketplace for renting sailing boats and yachts, offering options to match every taste and budget. Whether exploring Vietnam’s coast or venturing to Japan and Korea’s waterfronts, travelers can enjoy personalized boating experiences that complement the vibrant tourism scene unveiled at ITE HCMC 2025.
In summary, the international showcase in Ho Chi Minh City highlights Asia’s united approach to future travel growth. With collaboration between these influential countries, enhanced hospitality, and growing accessibility, the region is poised for a rich and diverse tourism landscape, making it an attractive destination for land and sea adventures alike.
