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New Milestone in Extended-Stay Hospitality
Marriott International and Noble Investment Group have recently marked the groundbreaking of their 10th StudioRes hotel, signaling significant growth for this innovative extended stay brand. This milestone highlights both companies' ongoing commitment to expanding modern accommodations tailored for long-term guests seeking flexibility and comfort.
What StudioRes Offers
The StudioRes brand is designed with a smart, functional layout that supports quick construction and efficient operations. This hotel typology caters especially to today's longer-stay travelers, encompassing professionals on assignments, families in relocation, and mobile travelers who prioritize dependable, consistent stays.
The brand’s design and operational strategy aim to balance an enjoyable guest experience with scalability—helping developers and operators bring new properties to market rapidly while maintaining quality.
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Industry Leaders on StudioRes' Growth
Noah Silverman, Marriott's Global Development Officer for the U.S. and Canada, emphasized the robust momentum behind StudioRes, underscoring the value of a partnership with Noble that spans over 30 years. Harnessing Marriott's vast distribution network and the loyalty of nearly 248 million Marriott Bonvoy members, the ambition is clear: to generate sustained demand and performance on a large scale.
Mit Shah, CEO of Noble Investment Group, highlighted the platform's role in institutionalizing a resilient and critically undersupplied sector blending hospitality and flexible living arrangements. The goal is to capture consistent demand while creating a stable income source that endures through economic shifts.
The Rising Demand for Extended-Stay Accommodations
Several factors drive the increasing popularity of extended-stay hotels like StudioRes. Among them are heightened workforce mobility, more frequent relocations, and a preference for home-like accommodations during longer trips. These trends have led to intensified demand for hotels that offer longer-term amenities and services often missing in traditional hotels, such as kitchenettes and workspaces.
Noble Investment Group’s strong pipeline across growing U.S. markets underlines this demand. Currently, over 50 StudioRes projects have been signed, with half already under construction. The successful launch of the first StudioRes property in Fort Myers, Florida, acts as a testament to the brand’s appeal and potential.
Table: Key Features of StudioRes Hotels
| Feature | Description |
|---|---|
| Design | Smart, functional layout optimized for quick, efficient construction |
| Target Guests | Extended-stay professionals, relocating families, mobile travelers |
| Operational Model | Scalable, efficient with streamlined build and management process |
| Distribution | Leveraging Marriott’s global channels and loyalty program |
| Market Focus | Major U.S. high-growth markets with undersupply of branded long-term stays |
Historical Context of Extended-Stay Hotels
The extended-stay hotel category has evolved considerably over the past few decades, responding to shifts in work patterns, travel behavior, and lifestyle preferences. Once a niche area aimed primarily at business travelers on mid-length assignments, this segment has broadened to serve a diverse clientele including families, relocation customers, and increasingly, leisure travelers seeking more space and the comforts of home while away.
Major hospitality groups have gradually embraced this segment by developing brand concepts that merge comfort, convenience, and economy. The capability to book longer stays with flexible terms fits today’s demand for blending business and leisure (bleisure) travel. StudioRes represents this modern iteration, emphasizing rapid deployment and efficiency across the hospitality landscape.
Extended-Stay Accommodation and the Future of Tourism
International tourism is increasingly influenced by trends such as remote work, digital nomadism, and global mobility. These factors boost the appeal of longer stays in comfortable, well-appointed accommodations that go beyond just a hotel room. Extended-stay hotels are particularly well-positioned to bridge the gap between traditional hospitality and residential living, providing an ideal solution for travelers who require stability and convenience over weeks or months.
As this sector grows, it enriches local economies by drawing longer-duration visitors who contribute more to local businesses, including recreational activities, dining, and shopping. Extended-stay brands can also contribute to a more sustainable tourism model by fostering stable occupancy and mitigating peaks and troughs typical of short-term stays.
List: Potential Benefits of Extended-Stay Hotels in Tourism
- Longer visitor stays increase spending in the host destination.
- They provide stable, predictable occupancy for hotel operators.
- Encourage travelers to engage in local activities and explore more about the destination.
- Ability to meet the needs of a mobile workforce, including consultants and remote workers.
- Potentially reduce the environmental impacts of rapid turnover in guests by supporting longer use of resources per visitor.
Implications for Coastal and Marine Destinations
In coastal, lake, and marine destinations where activities such as boating, sailing, and yachting are prevalent, extended-stay accommodations like StudioRes offer particular advantages. Guests spending longer periods can fully enjoy water-based activities without the hassle of short stays and frequent moves. This aligns well with the needs of those chartering yachts, renting boats, or spending time at marinas.
Conclusion
The collaboration of Marriott International and Noble Investment Group on the expansion of StudioRes exemplifies the rising importance of extended-stay hotels in today’s hospitality market. Designed to efficiently serve the evolving needs of longer-stay guests, this expansion supports a growing segment fueled by increased workforce mobility and traveler desires for flexible, home-like stays.
With over 50 projects underway across vital U.S. markets and a proven operational model, StudioRes is poised to shape the future of branded long-term stays. For destinations rich in boating and yachting experiences, such accommodations complement the lifestyle of visitors seeking immersive, extended experiences on the water.
For those looking to rent a sailing yacht, explore marina activities, or enjoy coastal adventures, services like GetBoat.com represent a perfect companion to find boats and yachts for every taste and budget, enhancing the extended stay experience with the freedom of ocean and lake exploration.
