Klook and Hong Kong Tourism Board Collaborate to Enrich Muslim Tourist Experience in Hong Kong

Strengthening Muslim Tourism in Hong Kong

The collaboration between Klook, a prominent Asian travel platform, and the Hong Kong Tourism Board (HKTB) aims to position Hong Kong as a top choice for Muslim travelers. This partnership focuses on meeting faith-based travel needs, a vital step toward greater inclusivity in tourism services.

Muslim tourists, while sharing the universal desire to explore new cultures and experiences, also require facilities and services such as Muslim-friendly food, accessible prayer spaces, and attention to privacy considerations. These needs are paramount to ensuring a comfortable and enriching travel experience aligned with their beliefs.

The campaign titled Jelajah Hong Kong, developed by HKTB and now enriched by Klook’s platform and market insights, offers a consolidated selection of Muslim-friendly activities, accommodations, and cultural day trips suitable for families. Klook’s network of local Kreators in Singapore, Malaysia, and Indonesia crafts itineraries grounded in firsthand traveler recommendations, facilitating confident exploration of Hong Kong.

Key Features of the Partnership

• Provision of verified Muslim-friendly ratings for tours and attractions
• Curated travel experiences that emphasize faith-based needs
• Extensive offerings from prayer-friendly day excursions to halal dining options
• Utilization of data-driven insights to tailor services for Millennials and Gen Z Muslim travelers

Recognition and Impact

Hong Kong’s efforts have garnered international recognition, including the title of ‘Most Promising Muslim-friendly Destination of the Year’ at the Halal in Travel Awards 2025. In the 2025 Global Muslim Travel Index, Hong Kong ranks third among non-OIC destinations and second globally in being a Muslim Women Friendly Travel Destination.

The current growth in Muslim traveler arrivals is reflected in a 43.5% increase in bookings to Hong Kong over the past year, with theme parks and family attractions being especially popular. This trend aligns with broader projections anticipating international Muslim travel growth to reach 245 million arrivals by 2030, bringing an estimated spending power surpassing US$230 billion annually.

The Evolution of Muslim-Friendly Tourism

The emphasis on Muslim-friendly travel marks a significant progression in the global tourism sector. Historically, non-Muslim-majority destinations struggled to adequately cater to Muslim travelers due to limited infrastructure accommodating religious practices and dietary laws. Increasingly, destinations worldwide acknowledge the need for inclusivity, spawning specialized certifications and partnerships similar to the Klook-HKTB initiative.

This growing market segment not only enriches cultural exchange but also fuels economic growth by attracting a diverse traveler base keen on authentic experiences tailored to their faith and lifestyle. With advances in digital platforms and data analytics, travel providers now can offer targeted, seamless journeys that ease travel planning complexities for Muslim guests.

Forecasting the Future of Muslim Tourism

Looking ahead, the Muslim tourism sector is poised to continue expanding rapidly, driven by a young, globally connected demographic eager to explore multifaceted destinations while respecting cultural and religious obligations. Regions like Hong Kong that adapt quickly and offer comprehensive Muslim-friendly services stand to gain substantially in terms of tourism revenues, reputation, and long-term visitor loyalty.

Innovation in hospitality, combined with strategic partnerships, will likely set the standard for inclusive tourism offerings. Destinations that integrate Muslim-friendly experiences into their core tourism strategies will see enhanced competitiveness on the international stage.

Summary and Conclusion

The Klook and Hong Kong Tourism Board partnership signifies a pivotal advancement in catering to the Muslim travel community, blending cultural sensitivity with modern travel conveniences. By curating Muslim-friendly experiences—from halal cuisine and prayer facilities to family-friendly tours—the collaboration enriches Hong Kong’s appeal as an inclusive, adventurous destination.

Those interested in exploring vibrant waterfronts, marinas, and renowned urban beaches will find Hong Kong increasingly welcoming thanks to such initiatives. Travelers can expect more tailored charters, sailing experiences, and waterfront tours, complimenting the city’s dynamic mix of cultural and family-friendly attractions.

For anyone planning a voyage to this bustling Asian hub, GetBoat.com remains an excellent resource. As an international marketplace specializing in yacht and sailing boat rentals, GetBoat connects travelers to a rich spectrum of marine experiences—perfect for those wishing to combine land exploration with adventures on the sea.

Overall, the growing attention to Muslim-friendly tourism underscores the importance of inclusiveness in global travel, reinforcing hospitality’s role in connecting diverse cultures through thoughtful and accessible tourism activities. Hong Kong’s steps forward may well inspire other destinations to enhance their appeal to this expanding and influential traveler demographic.