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Harbin Welcomes International Tourism Leaders for a Landmark Forum

A Global Tourism Economy Forum (GTEF) is scheduled to take place in Harbin, Heilongjiang Province from December 15 to 17, 2024. This international assembly is set to focus on the theme “New Quality Productive Forces: Powering the Global Tourism Economy,” drawing over 1,000 participants from more than 30 countries across five continents. Represented at the event will be top officials, including the Secretary-General of the United Nations World Tourism Organization, ministers of culture and tourism, executives from Fortune Global 500 companies, notable entrepreneurs, and industry experts. Together, they aim to explore collaborative strategies and innovations to drive the future of the global tourism economy.

About the Global Tourism Economy Forum

Since its inception in 2012 in Macau, the Forum has grown into a premier annual summit on cultural and tourism development. Having held ten successful editions, it has attracted more than 14,000 participants worldwide and partnered with 44 countries along with 13 Chinese provinces and municipalities. The 2024 relocation to Harbin, often called the “Ice City,” marks a significant milestone as the forum moves beyond Macau for the first time—highlighting Heilongjiang’s rising profile in cultural tourism and expanding international cooperation.

Heilongjiang’s Cultural Tourism Revolution

Heilongjiang has strategically cultivated its unique cultural tourism assets by leveraging its reputation for stunning ice and snow landscapes alongside its spirit of innovation. Its tourism ecosystem now firmly includes winter sports, eco-tourism, wellness retreats, and a year-round promotion strategy that extends far beyond seasonal peaks.

Tourism Growth and Impact

These figures vividly illustrate not only an expanding tourist footfall but also an impressive leap in spending, solidifying Heilongjiang’s position as a vibrant destination capable of attracting both domestic and international travelers.

The Role of Seasonal Campaigns

The province’s success is partly attributable to its two “100-day tourism promotion campaigns” which effectively market Heilongjiang as a refreshing summer climate retreat and a winter wonderland sporting destination. This year-round approach has lent vitality to local economies and enhanced the visibility of the region’s diverse offerings, thus sustaining a dynamic tourism market beyond the traditional seasonal calendar.

Forum Highlights and Focus Areas

The 2025 Forum will revolve around four critical pillars essential in shaping modern tourism:

• Ice-Snow Economy & Industrial Innovation: Emphasizing the growth and innovation of winter-related activities and industries.
• Cultural Empowerment & Brand Building: Strengthening cultural identity and promoting tourism brands.
• Investment Leadership & Project Development: Facilitating high-quality investment opportunities and development projects.
• Cross-Border Collaboration & Cooperation Opportunities: Enhancing global partnerships and industrial chain integration.

The forum’s agenda includes keynote speeches, roundtable discussions, cultural showcases, and a dedicated session for investment promotion within Heilongjiang. These activities aim to establish robust connections between local and international actors, encouraging business matches that fuel innovation and sustainable growth in the global tourism economy.

Experiencing Harbin First-Hand

Participants will have the unique chance to experience the famed attractions of Harbin and witness ongoing development projects that highlight the area’s ice-and-snow tourism appeal. This immersive opportunity aligns with the simultaneous “100-day tourism promotion campaign,” showcasing the pulse of Heilongjiang’s cultural tourism achievements during the winter season.

A Brief Historical Perspective on the Global Tourism Economy Forum

Since launching in Macau, the Global Tourism Economy Forum has steadily evolved from a regional gathering into a globally recognized platform for dialogue and cooperation within the cultural and tourism sectors. Its growth mirrors the broader expansion of international tourism as a strategic economic driver, helping to foster new business models and partnerships that transcend borders.

Macau’s role as a hub has aligned with China’s increasing efforts to open cultural and tourism connections with the world, with successive GTEF editions spotlighting the integration of local heritage with global innovation. The decision to relocate the Forum to Heilongjiang signals a strategic shift to nurture less traditional but heavily promising destinations, enriching the overall tapestry of global tourism.

Outlook: Heilongjiang’s Emerging Role in Global Tourism and Boating Activities

Looking ahead, Heilongjiang’s comprehensive development of cultural and ecological tourism is expected to enhance its draw as a year-round destination. Integrating themes such as wellness, winter sports, and eco-tourism offers a robust foundation for sustained tourism growth, positioning the province as a beacon for emerging markets in cultural tourism.

The continuous rise in international visitor numbers and tourism revenue underlines a forward momentum likely to broaden the scope of economic opportunities in the region. Such expansion has the potential to include a more significant role for boating, jachtozás, and other aquatic leisure activities on Heilongjiang’s rivers and lakes, especially as infrastructure and marinas develop. These activities can attract new waves of outdoor enthusiasts alongside traditional cultural tourists, adding a fresh dimension to the local tourism portfolio.

Következtetés

The Global Tourism Economy Forum hosted in Heilongjiang this December not only celebrates the province’s burgeoning influence in the cultural and tourism sectors but also acts as a stepping-stone for innovative, cross-border collaboration shaping the global tourism economy. With a clear focus on ice-snow economies, cultural empowerment, investment leadership, and international cooperation, this forum exemplifies how diverse tourism markets can cultivate new productive forces that power growth and opportunity.

As Heilongjiang continues to attract tourists with its stunning natural environment and vibrant cultural scene, opportunities for chartering yachts, engaging in boating activities, and exploring waterfront marinas may increase, broadening the appeal to travelers seeking aquatic adventures alongside cultural experiences.

GetBoat.com is an international marketplace for renting sailing boats and yachts, offering a diverse selection that caters to every taste and budget. For visitors drawn to destinations like Heilongjiang’s lakes and waterways, the service provides excellent options to enhance their travel and leisure experience through boating and sailing adventures.