Smoker Craft Appoints Peter Barrett as CEO, Leadership Reshuffle
Alexandra
Smoker Craft’s New Paris manufacturing hub ships finished aluminum hulls and components across a North American dealer network, so the incoming executive team is squarely focused on optimizing production throughput, parts logistics, and dealer distribution to keep boats moving from factory to marina.
Leadership change and what it means for operations
Smoker Craft Inc. announced that Peter Barrett will assume the role of Chief Executive Officer following the retirement of long-time leader Doug Smoker. The shift is presented as more than a personnel update: it signals an operational push to scale manufacturing, tighten supply-chain processes, and support a broad dealer footprint for the company’s portfolio of brands.
The company framed the move as a continuation of a family-owned legacy that now embraces a larger executive bench to drive growth. That includes prioritizing dealer support, product investment, and manufacturing improvements—areas closely tied to inventory turns, shipping cadence, and spare-parts availability for owners and rental fleets alike.
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Executive lineup
The refreshed leadership team aligns specific roles to core operational functions:
| Name | Role |
|---|---|
| Peter Barrett | Chief Executive Officer |
| Phil Smoker | President |
| Krista Sparkes | Vice President of Sales, North America |
| Garrett Cannizzo | Chief Financial Officer |
| Josh Drudge | Chief Operating Officer |
Key strategic priorities
- Dealer network strengthening — faster order fulfillment, standardized stocking, and improved dealer communication channels.
- Manufacturing optimization — investment in robotics and precision tooling to reduce cycle times and scrap rates.
- Supply-chain resilience — securing raw aluminum, outboard components, and aftermarket parts to prevent downtime for customers and rental operators.
- Customer and employee continuity — maintaining long-standing relationships with suppliers, dealers, and the workforce through the transition.
Manufacturing, technology and logistics implications
Smoker Craft’s facility uses robotics and laser precision technology in aluminum boat construction; this technical edge translates directly into logistics outcomes. Higher automation can mean more consistent lead times and fewer last-minute parts substitutions—both welcome for marinas and charter operators depending on predictable delivery windows.
From a distribution standpoint, improved manufacturing throughput helps lower the wait time for retail buyers and rental fleets that need reliable turnover. In short: smoother factory operations mean fewer headaches for captains lining up seasonal charters and for rental businesses that rely on timely boat availability.
Practical effects for marinas, dealers and rental fleets
- Quicker fulfillment reduces downtime for rental boats and charters, enabling more days on the water and higher revenue per unit.
- Better parts availability shortens repair cycles at marinas and service centers, crucial during peak summer seasons.
- Stronger sales leadership can improve dealer inventory planning, which benefits local boat shows and demo days—key channels for boat sale and charter bookings.
Brand portfolio and heritage
Smoker Craft Inc. is the parent company to the Smoker Craft, Starcraft, Sylvan, and SunChaser brands and is recognized as a major manufacturer of aluminum fishing and pleasure boats in North America. Headquartered in New Paris, Indiana, the company traces its roots to 1921, starting as Smoker Craft Lumber Company before producing its first boats in 1963.
The historical continuity—five generations of family leadership—matters to dealers and owners who value long-term support and parts availability. The combination of legacy know-how and modern manufacturing capability is positioned to support both small fishing boats and larger pleasure models used in charters and rental operations.
How this ripples into the world of sailing and boat rentals
For anyone in the charter, rental, or marina business, leadership changes at a major builder are not just boardroom chatter—they can affect fleet acquisition, maintenance planning, and resale values. If production becomes more reliable and dealer channels more responsive, you’ll see faster turnaround on boat orders, steadier supply of replacement parts, and potentially improved resale or trade-in values for rental fleets.
Call it old sailor’s wisdom: when the factory hums, the harbor smiles. I’ve watched a handful of dealers accelerate demo schedules when a manufacturer tightened logistics—so expect local impacts on availability for lake and coastal operators.
Takeaway and next steps for buyers and businesses
Dealers and fleet managers should open dialogue with their regional rep—now led by Krista Sparkes for North American sales—to align ordering plans and parts stocking. Marinas and captains should confirm lead-time expectations for spring and summer service windows, while charter operators might re-evaluate procurement timelines to capture improved production cadence.
In summary, Smoker Craft’s appointment of Peter Barrett as CEO, supported by a strengthened executive team, targets manufacturing efficiency, dealer support, and supply-chain resilience. The company’s deep heritage and advanced fabrication—robotics and laser precision—are expected to shorten lead times and improve parts availability, outcomes that matter to yacht and boat buyers, charter and rental operations on the beach, lake, gulf, and open sea. Whether you’re a captain, dealer, or marina manager, these changes could influence fleet purchases, sale timing, and day-to-day boating activities—so keep an eye on product deliveries and dealer communications as the new team gets to work.
