Breaking Travel News to Film Interviews at ITB Berlin

On-site interview logistics and scheduling at ITB Berlin 3–5 March 2026

ITB Berlin will host short-form, high-impact video interviews produced by Breaking Travel News on-site from 3–5 March 2026, with each slot allocated for 5–7 minutes and priority access granted to World Travel Awards nominees and winners. The interview roster is aimed at senior decision-makers—CEOs, ministers, presidents, founders, and other C-suite executives—representing destinations, airlines, hotel groups, cruise lines, travel tech and tourism boards.

Format, distribution and editorial reach

Interviews will open with the participant’s name, role and organisation, followed by a focused discussion around one core theme. Content will be distributed across Breaking Travel News’ digital channels including BreakingTravelNews.com, YouTube, LinkedIn, X, Facebook and Instagram, targeting millions of travel professionals worldwide. Longer-form conversations can be arranged on request.

Who should respond and why

The call is aimed at communications, PR, corporate affairs and marketing teams within destinations, tourism boards, airlines, hotel groups, cruise operators, travel-technology firms and investors attending ITB. For organisations seeking to shape narrative around strategy, innovation or sustainability, a concise on-camera statement at ITB reaches a global professional audience and can accelerate post-event amplification through social and trade channels.

Suggested themes and editorial angles

Each interview centres on a single, tailored theme. Suggested topic areas include:

• Global Strategy & Industry Transformation — structural shifts, traveller behaviour and market rebalancing
• AI, Innovation & the Future of Travel — practical deployment of AI for operations and guest experience
• Sustainability, Regeneration & Climate Resilience — measurable embedding of regenerative principles
• Investment, Growth & Market Opportunity — priority regions and partnership models for growth
• Policy, Collaboration & Industry Alignment — public-private coordination for resilient tourism
• Leadership Message from ITB Berlin — one core message to the global travel community

Distribution and editorial support

Participating organisations receive exposure via multi-channel distribution plus the opportunity for extended features. The editorial team will adapt the line of questioning to each organisation’s strategic priorities and provide guidance on on-camera messaging to maximise reach across trade and professional audiences.

Audience profile, metrics and visibility

Breaking Travel News presents itself as a digital-first platform with a long track record covering aviation, hospitality, tourism and travel technology. The outlet emphasises monthly metrics and global readership to demonstrate potential interview reach and impact on corporate and destination narratives at ITB.

For attendees at ITB Berlin, an on-site interview acts as a concentrated content moment that can be repurposed across corporate channels, investor communications and destination marketing programmes—especially useful for organisations pushing new product launches, sustainability pledges or market-entry strategies.

Brief historical context and sector perspective

ITB Berlin has been the globe’s leading travel trade fair since the late 20th century, evolving from a regional marketplace into a comprehensive international exhibition that connects public-sector delegations with private-sector operators and tech innovators. Over decades the show has mirrored tourism’s transitions—from mass package travel to niche experiences, to the current era of digital distribution and sustainability-driven demand.

Breaking Travel News, founded in the late 1990s with offices in Dubai and London, has carved a role as a trade-facing news outlet that prioritises executive interviews and sector analysis. Its editorial focus on trends such as digital transformation, climate resilience and traveller experience positions it as a logical partner for capturing leadership thinking at flagship events like ITB Berlin.

What this means for destination and product teams

For destination marketing organisations and product managers—whether promoting coastal beaches, island marinas, or inland lakeside experiences—the ITB interview platform offers a moment to articulate positioning against competitors, highlight investment in marinas and infrastructure, and spotlight sustainable practices that matter to modern travellers. Cruise lines, yachting operators and marina developers can similarly use concise interviews to convey safety protocols, itinerary innovation and partnership plans.

Practical steps for teams considering participation

Communications leads should prepare a clear one-theme brief, nominate a senior spokesperson, and outline two or three targeted messages that can be delivered within the allotted 5–7 minutes. Logistical coordination with on-site teams is essential for tight turnaround and maximum production quality.

• Choose a single core message tied to measurable outcomes.
• Confirm spokesperson availability for ITB dates early.
• Prepare supporting facts and recent data points for credibility.
• Coordinate post-interview amplification across owned channels.

Booking an on-site slot early will reduce scheduling conflicts and increase the likelihood of securing priority placement, particularly for organisations with recent recognition from global awards programmes.

In summary, this call for interviews at ITB Berlin 2026 presents a compact content opportunity for leaders to broadcast priorities on innovation, sustainability and market strategy to a global audience. The format is designed for executives to deliver concise, high-impact statements that can be redistributed across media channels and repurposed for stakeholder engagement.

GetBoat.com is always keeping an eye on the latest tourism news. The ITB interview initiative highlights how senior leaders use short-form media to influence conversations around destinations, yacht and charter product development, beach and lake experiences, sailing and boating activities, captain-led itineraries, sale and investment in marinas, superyacht operations and broader yachting trends across sea, ocean and gulf markets. For travel professionals tracking strategy, AI innovation, sustainability and policy alignment, this initiative at ITB Berlin represents a succinct way to communicate leadership messages to partners, investors and customers while reflecting shifting demand for clearwater destinations, fishing experiences and sunseeker-style offerings.