Banyan Group Launches 100 Days of Global Celebrations Ahead of 100th Property Opening

Marking a Milestone: The 100 Journeys Initiative

On September 1st, Banyan Group embarked on an ambitious celebration named 100 Journeys, a series of 100 days of festivities leading up to the opening of its 100th property. This momentous occasion symbolizes over three decades of dedicated growth and hospitality that began with the Group’s first resort in Phuket.

Now with 100 resorts and hotels under 12 differentiated brands across 20 destinations worldwide—including the striking Mandai Rainforest Resort in Singapore—Banyan Group reflects on its past achievements while looking forward to a future of meaningful hospitality. Deputy chief executive Ho Ren Yung expressed the program’s essence as a tribute to communities and a promise to create lasting, place-led guest experiences that transcend conventional travel.

Commemorating People and Places

The celebrations honor the people, regions, and communities pivotal to the Group’s success. The culminating event will be a week-long festival at the Mandai Rainforest Resort from November 27 to December 3. Attendees can participate in activities ranging from discovery trails and wellness sessions to community engagement efforts.

Moreover, Banyan Group’s commitment to stewardship is underscored by its matching donation scheme for the festival’s ticket proceeds, which will support the President’s Challenge—a Singaporean initiative benefiting local charities and social organizations.

Immersive Cultural Experiences Across 100 Destinations

Between September 1 and December 9, the 100 Journeys campaign invites travelers to deepen their connection with the cultures at each Banyan property. Across its global portfolio, the Group has curated 100 unique experiences designed to immerse guests in local traditions and environments.

• Tibetan black pottery-making at Banyan Tree Ringha
• Cooking regional dishes at Cassia Phuket
• Zen meditation near Banyan Tree Higashiyama Kyoto
• Exploring ancient rock formations at Banyan Tree AlUla
• Walking through Vietnam’s golden rice terraces at Garrya Mu Cang Chai
• Bamboo rafting at Banyan Tree Yangshuo
• Sunken shipwreck diving in the Maldives at Dhawa Ihuru
• Nature and photography workshops at Mandai Rainforest Resort celebrating Singapore’s biodiversity
• Eco-walks through olive groves at Angsana Corfu with conservation activities

Each activity aims to spark curiosity and provide authentic cultural engagement while fostering personal reflection.

A Legacy of Care: Environmental and Social Stewardship

Banyan Group’s philosophy of Embracing the Environment, Empowering People guides its integration of hospitality with local natural and cultural heritage. Partnerships and initiatives across destinations underscore this commitment.

Le Stay for Good initiative empowers guests to engage respectfully with local communities, fostering cultural appreciation and meaningful exchange.

Sharing Stories and Experiences

The heart of 100 Journeys is found in the narratives of guests, associates, and local communities. The 100 Stories platform collects digital postcards and reflections that capture transformative travel moments.

From September through December, guests are encouraged to share their experiences, with incentives including e-gift cards and complimentary stays rewarding the most compelling stories.

A Brief Historical Perspective and Outlook

The Banyan Group’s trajectory of growth, beginning from a single resort in Phuket to a robust global hospitality force, reflects larger trends in experiential and culturally immersive tourism. Over the past 30 years, there has been a distinct shift towards purposeful travel where unique regional engagement and responsible stewardship become integral to the hospitality experience.

Looking ahead, initiatives like 100 Journeys epitomize how hotel groups can cultivate deeper connections between travelers and destinations. As global tourism continues evolving, these meaningful, localized experiences are likely to become even more prized by discerning visitors worldwide.

Conclusion

Banyan Group’s 100 Journeys event is a vivid celebration of its legacy and future promise, highlighting 100 days of experiences, environmental stewardship, and community engagement. With a rich offering of transformative activities across oceans, beaches, and seas, the initiative embodies the spirit of thoughtful yachting and boating destinations where travelers seek genuine connections.

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