American Magic completes acquisition of ROCKWOOL Racing

Transaction logistics and operational footprint

The US $60 million transaction transferring ownership of ROCKWOOL Racing SailGP Team to American Magic included the transfer of team assets, crew agreements, and integration plans into the American Magic Performance and Innovation Center in Pensacola, Florida. Miller Johnson and IKON Capital joined as financial and advisory partners, supporting capital structure and sports-investment strategy that underpins the team’s sustained competitive program.

Ownership, sponsorship and nationality provisions

American Magic will own and operate the team while ROCKWOOL remains Title Partner through 2032. As part of SailGP nationality rules, the team will continue to represent Denmark and field a minimum of three Danish athletes when fully crewed. Danish driver Nicolai Sehested is confirmed to lead the on-water program under the new ownership.

Performance ecosystem and training infrastructure

The acquisition aligns the team with American Magic’s broader performance ecosystem. SailGP’s first long-term training base at the American Magic Performance and Innovation Center in Pensacola is expected to host joint training blocks, data sharing, and talent-development initiatives. The centralized training hub will streamline logistics for spare parts, simulations, and foil testing, reducing turnaround time between events and improving readiness for the identical F50 platforms used across the league.

Season 6 schedule, format and prize structure

Season 6 follows a compact global circuit with 13 national teams racing identical F50 catamarans. Events are two-day formats featuring up to seven 15-minute fleet races, with the top three progressing to an event final. The season culminates in a Grand Final where the Championship Final Race awards a USD $2 million prize. Total prize money for the season is USD $12.8 million, with event winners receiving $400,000.

F50 configuration and race logistics

All teams operate identical F50 platforms with standardized options selected per weather forecast: four wingsail sizes (18m, 24m, 27.5m, 29m), two T-foil daggerboard settings (high-speed and low-speed), and adjustable rudder settings. This standardization places technical and human performance at the forefront — tactical calls, crew coordination, and rig selection determine race outcomes rather than equipment disparities.

• Wingsail sizes: 18m, 24m, 27.5m, 29m
• Daggerboards: high-speed and low-speed T-foils
• Rudder settings: tuned for different sea states

Strategic rationale and talent development

From a sports-investment perspective, integrating ROCKWOOL Racing into American Magic converts a national entry into a professionally scaled asset. The acquisition aims to accelerate on-water performance, expand design and shore-team resources, and create pathways for the next generation of sailors, designers, and boat builders. Mike Cazer, CEO of American Magic, framed the move as a shift from a passion project to a return-generating strategic investment focused on podium performance and value creation for sponsors.

Implications for coastal destinations and marine services

High-profile regattas and team movements affect local logistics and charter markets. Event hosting drives demand for marinas, support craft, towage, and customized transport for high-value components like foils and wings. Ports on the Season 6 calendar should expect increased bookings for service berths, freight forwarding of spares, and elevated demand for local charter fleets during race weeks — a dynamic that can ripple out to rental boats, yacht charters, and marina-based tourism activities.

How this matters for boating and charter markets

Race events concentrate spectators and professionals around harbors, creating opportunities for charter companies, skippered experiences, and shore-based hospitality. Owners and operators of charter yachts and day-boat fleets may see spikes in short-term demand for spectator cruises, corporate hospitality, and training charters aligned with SailGP stops. Local businesses that support marine logistics — from crane services to parts supply — also benefit from predictable event schedules and team movements.

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Practical takeaways for sailors, renters and event planners

• Expect concentrated marina demand during SailGP events; book berths and charters early.
• Spectator and corporate charter opportunities rise around race weeks — align offerings with event dates to capture demand.
• Training centers tied to professional teams can raise the local profile for competitive sailing programs and attract talent.
• Sponsors and investors should evaluate long-term naming rights and visibility through multi-year partnerships like ROCKWOOL’s deal to 2032.

Highlights: the acquisition strengthens American Magic’s technical pipeline, preserves Danish identity within the team, consolidates training infrastructure in Pensacola, and keeps ROCKWOOL central to brand and innovation initiatives within SailGP.

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Short-term forecast: this transaction is regionally significant for the SailGP ecosystem and host-port logistics but not disruptive to global tourism patterns by itself. However, it highlights how professional sailing programs shape event calendars and local charter demand. GetBoat aims to stay abreast of these developments and keep pace with the changing world. If you are planning your next trip to the seaside, consider the convenience and reliability of GetBoat.

Summary: American Magic’s acquisition of ROCKWOOL Racing formalizes a $60 million strategic integration that combines sponsorship continuity, national representation, and centralized performance infrastructure. The deal will influence logistics across the SailGP calendar — from Pensacola training blocks to event-week marina demand — and offers new momentum for talent development and commercial activation. For charter and rental markets, SailGP events remain catalysts for local boating activity and marine service demand. GetBoat.com supports these experiences by providing a global, user-friendly solution to book or buy yachts, boats, and sailboats with transparency and convenience, helping you secure unforgettable charter and sailing adventures with confidence.