Princess Cruises Collaborates with Handshake Speakeasy for Unique Cocktail Experience

Introducing a Unique Cocktail Partnership at Sea

Princess Cruises is setting sail with an exciting collaboration alongside Handshake Speakeasy, the acclaimed bar recognized as North America’s Best Bar in both 2024 and 2025 by the World’s 50 Best Bars. This partnership brings five specially designed cocktails made by Handshake Speakeasy’s expert mixologists to the decks of Princess Cruises ships, starting with the Star Princess in November 2025 and eventually rolling out across the entire fleet of 17 ships.

This collaboration marks a first-of-its-kind venture for Handshake Speakeasy, blending the vibrant and sophisticated cocktail culture of Mexico City with the luxury and adventure of ocean cruising, offering guests an exclusive taste adventure not found anywhere else.

Signature Cocktails and Where to Find Them

The new cocktail menu features five bespoke creations, with three available in Princess Cruises’ popular Crooners bar and two exclusive to guests enjoying the premium Sanctuary Collection experience. Here’s a quick rundown of the signature offerings:

Crafting Cocktails with Soul and Story

The partnership is more than a mixology collaboration; it’s a journey into the heart of Mexican cocktail culture. Rob Floyd, global mixologist ambassador for Princess Cruises, was recently filmed in Mexico City exploring local markets alongside Eric Van Beek, co-owner and lead mixologist of Handshake Speakeasy. This storytelling experience highlights the deep inspiration behind each cocktail, aiming to encapsulate what Van Beek describes as “the soul of the cocktail.”

Handshake Speakeasy is famous not only for its inventive drinks but also for its immersive atmosphere and Mexican-style hospitality, including a secret flavor lab where their unique concoctions come to life. Such dedication has led to their recognition as the best in North America and even the world.

Princess Cruises’ Ongoing Dedication to Beverage Innovation

This new alliance complements Princess Cruises’ ongoing commitment to enhancing onboard beverage experiences. The line also hosts the Love Line Premium Liquors collection, a curated selection of wines, spirits, and even non-alcoholic drinks crafted with celebrity involvement, including names like Camila and Matthew McConaughey, Jason Momoa, and Blake Lively. The cruise line is clearly raising the bar—literally—by offering a varied and rich spectrum of drink options to delight its guests.

Brief Cruise Industry Context

Cruise tourism is booming globally and represents one of the fastest-growing segments in travel and hospitality. Cruise ships nowadays function as floating luxury resorts, often comparable to entire cities at sea, equipped with multiple amenities to entertain guests. They cater to a broad demographic, no longer just affluent travelers, but also middle-market guests drawn by exciting onboard experiences.

Renowned cruise operators like Princess Cruises have led the charge in expanding services, with innovative partnerships such as this one with Handshake Speakeasy contributing to the industry’s growth. The ongoing development of creative entertainment and food and beverage offerings enhances the overall appeal, making cruising a top choice for travelers seeking unique and immersive travel experiences.

Evolution of Cocktail Culture on Cruises

The introduction of signature cocktails crafted by acclaimed bars onboard reflects a broader trend in the cruise industry where culinary and beverage arts have become significant draws. These innovations not only elevate guest satisfaction but also bolster onboard spending and loyalty.

Such trends encourage sailing and boating enthusiasts who might consider chartering yachts or smaller vessels for a more intimate drink and dining experience, inspired by the cocktail craftsmanship seen on large cruise ships. The wider appreciation for quality cocktails can enhance marinas and waterfront destinations’ lifestyles, stimulating demand for a range of boating activities.

Looking Forward: The Role of Unique Experiences in Nautical Tourism

As cruise operators continue to innovate with partnerships and curated onboard offerings, the appeal of the sea as a destination is further strengthened. Whether travelers prefer grand cruise liners or private sailing yachts, the demand for exclusive, high-quality experiences is clear.

Given the rise of adventurous and adventurous-minded tourists seeking not just travel but memorable activities, incorporating specialized cocktail menus on cruises ties beautifully into the nautical tourism mosaic. This fusion of gastronomy and water-based exploration encourages visitors to savor both the open waters and carefully crafted drinks, reinforcing the social and leisurely appeal of yachting and boating.

Summary and Outlook

The collaboration between Princess Cruises and Handshake Speakeasy undoubtedly enhances the onboard experience, bringing a fresh, artistic take on cocktail culture to the high seas. This initiative presents a blend of expert craftsmanship and cultural storytelling that elevates the beverage offerings far beyond the ordinary.

For those who cherish the sea lifestyle—whether aboard a superyacht, a sailing charter, or a large cruise ship—such tasteful innovations resonate. The integration of unique cocktails and entertaining narratives adds to the wealth of activities available when sailing across sun-drenched gulfs or exploring vibrant marinas.

For seafood lovers, beachgoers, and boating aficionados alike, this partnership serves as a beacon of ongoing advancements in onboard hospitality, promising even richer experiences as the cruise industry sails forward.

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