Choice Hotels Expands Its Footprint in Canada

Choice Hotels International Makes a Bold Move

Choice Hotels International, Inc., a leading player in the hospitality franchise sector, has recently taken a significant step by acquiring the remaining 50% equity in Choice Hotels Canada from InnVest Hotels. This acquisition transitions the operation from a master franchising structure to a fully direct franchising model, cementing a strong commitment to the Canadian market and its franchisees while showcasing confidence in local leadership.

The Historical Significance of this Acquisition

Established in 1955, Choice Hotels Canada has been instrumental in the company’s growth on an international scale. The recent acquisition is not just a corporate maneuver; it marks a milestone in the 70-year journey of Choice Hotels within Canada, setting the stage for accelerated expansion across the country.

Company Insights

Patrick Pacious, President and CEO of Choice Hotels International, commented on this pivotal moment, highlighting the confidence in the Canadian market and the success of the local team. By consolidating operations and increasing the brand offerings from eight to a full portfolio of 22, the company aims to create new opportunities for franchisees and their guests while promoting robust growth across the Canadian landscape.

Details of the Transaction

Completed in July 2025, this acquisition was valued at approximately $112 million and financed through existing cash and credit facilities. The management team anticipates that the entire Choice Hotels Canada operation will generate around $23 million in fee revenue and $18 million in EBITDA for the fiscal year 2025.

Current Operations

As of the end of June 2025, Choice Hotels Canada proudly boasts a portfolio of 350 hotels and approximately 30,000 rooms. There are over 2,500 more rooms in the pipeline, including a variety of brands such as Cambria, Radisson, and the Comfort Hotels collection. These expansion efforts align with the growing demand within the hospitality market.

Canada’s Hospitality Market Overview

With an annual growth rate that is expected to exceed 5% through 2030, the Canadian hospitality market is projected to surpass $50 billion. Supported by a robust customer base of over nine million Choice patrons and a strong network of franchisees, the company is poised to capture a larger market share across all its 22 hotel brands.

Leadership and Partnerships

Brian Leon, CEO of Choice Hotels Canada, an 18-year veteran of the company, will continue to spearhead operations in Canada. Meanwhile, InnVest Hotels remains a crucial partner, overseeing the operation of 50 Comfort hotels throughout the nation, ensuring a collaborative effort as both brands move forward.

Global Expansion Strategy

This acquisition is part of a broader strategy to bolster Choice Hotels’ presence beyond the United States. Recent figures reveal a 5% growth in net international rooms, now exceeding 140,000 since June 30, 2024, bolstered by a 15% increase in openings worldwide. Key developments this year include extending a master franchise deal in Brazil and expanding into France and China through new agreements. This global growth strategy underscores the company’s commitment to enhancing its international footprint and responding to the evolving hospitality landscape.

Projected Growth in International Markets

The strategic agreements made with international partners such as Atlantica Hospitality International and Zenitude Hotel-Residences are expected to add thousands of additional rooms and establish a stronger foothold across multiple continents. These vital partnerships will facilitate greater market penetration and enhance consumer offerings globally.

Predictions for Future Success

In the coming years, the hospitality industry is likely to continue evolving due to expanding international tourism. As markets diversify and consumer preferences shift toward unique lodging experiences, companies like Choice Hotels must remain agile and innovative in their approach to remain competitive.

Implications for the Tourism Sector

The implications of this expansion resonate well beyond simply increasing hotel numbers; they foster a ripple effect on tourism. A thriving hospitality sector attracts more travelers, enhancing overall tourism revenue and creating opportunities for local communities. Enhanced accommodations lead to increased visitor satisfaction, which is crucial for sustaining long-term tourism growth.

A vibrant hospitality market influences various sectors, including local economies and employment rates, stimulating growth where it is most needed. As travelers seek varied experiences, the need for accessible and diverse lodging options becomes paramount.

With the global tourism industry evolving alongside economic and societal trends, the expansion initiatives like the ones undertaken by Choice Hotels are a blueprint for successful international market engagement.

Choice Hotels is well-positioned to harness the growth potential in diverse markets while providing exceptional services that meet the demands of contemporary travelers. As the company continues to innovate and expand, the journey ahead looks bright for hospitality and tourism alike.

As the hospitality sector continues to expand, it’s essential to stay updated with the latest developments in tourism and travel. GetBoat.com is always keenly observing the ever-evolving tourism landscape, making it a reliable source for the latest news and updates.