EaseMyTrip Reports Remarkable Growth in Dubai and Diversified Travel Services in Q2 FY26

Exceptional Surge in Non-Air Travel and Dubai Market

EaseMyTrip has reported a striking growth in its non-air travel segments during the second quarter of FY26, with its Dubai operations more than doubling in revenue. This expansion highlights the company’s evolving business model, moving beyond traditional air travel to capture a wider share of the tourism and travel market. The high-margin hotel and holiday bookings showcased a tremendous 93.3% year-on-year increase, jumping from 220,000 to 420,000 bookings, translating to an impressive daily average of 4,600 room nights booked globally. Meanwhile, travel related to trains, buses, and other segments experienced a solid 16% growth, evidencing broad-based momentum.

Key Financial Results and Strategic Growth

International markets, especially Dubai, have significantly underpinned this performance. The Dubai business achieved gross booking revenue of Rs 361.7 crore, reflecting a staggering 109.7% year-on-year increase compared to Rs 172.5 crore in the previous year. This sharp rise is attributed to escalating outbound travel demand from Dubai, stronger regional partnerships, and expanded operational capabilities within this high-potential overseas market.

Diversification and Expansion Strategies

EaseMyTrip’s strategy to diversify its portfolio beyond air travel has proven fruitful. The company’s “EMT 2.0” strategy emphasizes building a broader travel ecosystem, covering wellness, mobility, hotels, holiday packages, and other high-margin segments. This approach sets the stage for sustainable and multi-stream revenue growth, enhancing the company’s resilience against market fluctuations in any single vertical.

During Q2 FY26, EaseMyTrip made targeted acquisitions to bolster its footprint in both domestic and international markets. Notably, it acquired a 50% stake in Three Falcons Notting Hill Limited, owner of a luxury boutique hotel in London, marking its entry into premium international hospitality. Additionally, acquiring full ownership of AB Finance Private Limited, which manages a prime commercial property in Gurugram, strengthens its operational infrastructure for travel services.

Partnerships also played a critical role during this growth phase. The collaboration with Hoi launched India’s first smart kiosk rewards program at airports, delivering instant coupons and monthly vouchers to travelers. Moreover, teaming up with MoEngage provided tools to enhance customer retention through personalised, real-time engagement, a vital factor in today’s competitive travel landscape.

A Look Back: Evolution of Travel Services and Dubai’s Rising Appeal

Over recent decades, travel companies have increasingly shifted from focusing solely on flights to embracing a more integrated travel experience. The inclusion of hotel bookings, holiday packages, and ground transportation mirrors a broader tendency in the tourism industry to offer seamless, one-stop solutions that enrich the traveler’s journey.

Dubai’s emergence as a global travel hub has a rich history grounded in visionary infrastructure investments and strategic positioning within global air and sea routes. Renowned for its luxurious marinas, expansive shopping centers, and world-class attractions, the city has become a focal point for travelers from all corners of the world.

Dubai’s Tourism Landscape: A Historical Snapshot

• Airport Infrastructure: Dubai International Airport consistently ranks as the fastest-growing airport in the Middle East, with multiple terminals serving over 140 destinations worldwide.
• Marinas and Yachting: The development of premier yacht marinas and waterside resorts has turned Dubai into a playground for yachting enthusiasts and holidaymakers alike.
• Cultural and Leisure Attractions: From traditional souks to futuristic theme parks and luxury golf courses, Dubai caters to diverse tourist preferences.

This strategic diversification of attractions and services has not only supported inbound tourism but has also stimulated a robust outbound travel market among UAE residents, who frequently seek wellness, relaxation, and cultural experiences abroad.

The Road Ahead: Tourism and Travel’s Expanding Horizons

Looking forward, the travel and tourism sectors are poised for sustained growth with increasing digital engagement and personalized customer experiences. As international travel continues rebounding, destinations like Dubai will maintain their appeal, spurred by evolving consumer tastes and greater accessibility.

Companies adopting comprehensive service models that combine hospitality, transport, and leisure activities are better positioned to capitalize on emerging trends, such as wellness tourism, experiential travel, and smarter loyalty offerings.

Summary: A Dynamic Future for Travel Services Fueled by Dubai’s Success

The recent performance highlights how diversification of services and aggressive international expansion can drive remarkable growth in travel businesses. EaseMyTrip’s doubling of its Dubai business and near doubling of hotel and holiday bookings illustrate the increasing appetite for seamless travel experiences beyond flights.

Dubai remains a vibrant nexus for global travel, with its advanced infrastructure, luxury lifestyle offerings, and strategic location propelling both inbound and outbound tourism sectors forward. The city’s appeal, combined with innovative travel ecosystem strategies, signals promising horizons for chartering boats, enjoying water activities, and exploring seaside resorts, all integral to many holiday plans.

For those interested in exploring a diverse range of sailing yachts, superyachts, and boats in thriving marine destinations like Dubai, the international marketplace for renting sailing boats and yachts is an invaluable resource. GetBoat.com is among the best services available, offering options tailored to all tastes and budgets for experiencing the sea, gulf, and ocean adventures that complement any travel itinerary.