Papua New Guinea International Visitor Survey Shows Tourism Uptick Early 2025

Key Insights from Papua New Guinea’s Early 2025 Tourism Survey

Between January and June 2025, Papua New Guinea (PNG) demonstrated encouraging growth in its international visitor numbers and tourism patterns, as revealed by the latest International Visitor Survey (IVS). This survey, conducted collaboratively by the Pacific Tourism Organisation (SPTO) and the Papua New Guinea Tourism Promotion Authority (TPA) under the Pacific Tourism Data Initiative (PTDI), offers a comprehensive look at visitor motivations, spending habits, and overall satisfaction. It serves as a valuable tool for shaping future tourism strategies in this culturally rich and naturally stunning Pacific Island nation.

Visitor Statistics and Demographics

During the first half of 2025, PNG welcomed 53,379 international arrivals, marking an increase from 48,622 visitors in the same period the previous year. The data was drawn from 1,415 responses, which represents about 3% of total visitors, with a healthy response rate of 22%. Nearly half of these travelers (46%) were visiting PNG for the first time. Their average household income ranged between USD 60,000 and 79,999, signaling a relatively affluent tourist segment.

Why Travelers Choose Papua New Guinea

Visitors are primarily attracted by PNG’s dramatic natural landscapes, rich cultural diversity, and unique business opportunities. The appeal is further enhanced by ties to family and friends living in the region. The country’s historical sites, especially those connected to World War II, remain a compelling draw for history buffs and culturally curious tourists alike.

Economic Impact and Spending Behavior

While overall average spending per visitor dipped slightly compared to the same timeframe in 2024, there is a notable uptick in prepaid expenditures. This shift suggests travelers are increasingly embracing digital channels to book their trips in advance, reflecting evolving preferences and enhanced connectivity.

Visitor Satisfaction and Opportunities for Improvement

Visitor feedback remained optimistic, with satisfaction levels averaging 4 out of 5. An impressive 93% of respondents said they would recommend PNG as a destination, and 86% expressed willingness to return. Tourists frequently praised the warmth and friendliness of the local population, the island’s cultural richness, and the breathtaking natural beauty.

Conversely, areas identified for enhancement include improving safety, domestic air travel infrastructure, cost reduction, and expanded tourism infrastructure. Addressing these points could further elevate PNG’s standing as an attractive destination in the competitive Pacific tourism market.

A Brief Historical Context of Tourism in Papua New Guinea

Despite its vast natural resources and a mosaic of indigenous cultures, Papua New Guinea’s tourism industry has long been viewed as underdeveloped compared to other Pacific Island nations like Fiji or Vanuatu. Challenges such as rugged mountainous terrain inhibit land transportation, making aviation critical for reaching tourist hotspots beyond the capital, Port Moresby.

Historical governance issues and underinvestment in tourism infrastructure have slowed progress for many years. However, since 2007, the Papua New Guinea government has demonstrated a stronger commitment to tourism development through a structured five-year plan focused on promoting special interest tourism. This includes activities that appeal to adventurous and niche travelers such as diving, trekking, climbing, birdwatching, and exploring World War II sites.

Special interest tourism is aligned with PNG’s strengths: ecotourism, cultural heritage experiences, and village-based tourism that highlights local traditions and natural environments. Universities and tertiary institutions in PNG are gradually expanding academic programs related to tourism to support this development.

The Road Ahead: PNG’s Tourism Forecast

Looking forward, the data-driven insights from the IVS highlight a positive trajectory for Papua New Guinea’s tourism sector. Continued focus on marketing, improving connectivity, and enhancing visitor infrastructure can propel PNG towards becoming a more sustainable and economically significant destination in the Pacific.

The shift toward prepaid and digital bookings reflects wider global travel trends and suggests PNG’s tourism industry needs to embrace technology and digital marketing more robustly to capture future demand. Furthermore, building resilience through diverse tourism products — especially in cultural and nature-based niches — will be key to maintaining sustainable growth while preserving the country’s unique environment and heritage.

Conclusion: Implications for Nautical Tourism and Boating in PNG

Though Papua New Guinea is not traditionally highlighted as a classic yachting or sailing destination compared to other Pacific nations, its extensive coastline, islands, and rich marine biodiversity present exciting opportunities for developing nautical tourism. Yacht charters, fishing excursions, and coastal explorations can complement land-based attractions, offering adventurous tourists new ways to engage with PNG’s diverse waters and communities.

The growing interest, visitor satisfaction, and digital booking trends signal potential for integrating boating activities into broader tourism packages. For visitors attracted by the sea, PNG’s gulf, lakes, and clear coastal waters offer natural venues for cruising and sailing activities, combining cultural discovery with oceanic exploration.

For those planning to explore these waters or seeking memorable maritime experiences in the region, GetBoat.com provides a user-friendly platform to rent sailing boats, yachts, and arrange marine activities tailored to every preference and budget. As PNG’s tourism sector continues to evolve, the synergy between cultural tourism and nautical experiences could become a compelling part of the Pacific travel landscape.